By Sam Boughedda
Apple (NASDAQ:AAPL) has targeted September 7 for a launch event to unveil its iPhone 14 line, Bloomberg said Wednesday.
Sources reportedly told Bloomberg that the tech giant will launch the latest version of the iPhone, kicking off a busy fall product season for the company, which includes new Macs, iPads, and three Apple Watch models.
With inflation soaring and consumer wallets tightening, the company has chosen a shaky time to update its flagship product, with smartphone sales beginning to lag. However, Apple is performing better than its peers.
The report states that some Apple retail store employees have been told to get ready for a significant new product release on September 16, while it is said to have informed corporate staff they are required to work in-person three days per week starting September 5, two days ahead of the expected product announcement.
Apple typically releases new products in its stores around a week and a half following its unveiling.
In addition, they claim the Apple event will be streamed online instead of as an in-person gathering.
While Bloomberg said the company's plans could change, Apple generally unveils its latest iPhones in the first half of September. At its last event in June, Apple announced iOS 16, iPadOS 16, watchOS 9, and macOS Ventura.