Get 40% Off
⚠ Earnings Alert! Which stocks are poised to surge?
See the stocks on our ProPicks radar. These strategies gained 19.7% year-to-date.
Unlock full list

Apple lovers in some Asian countries to pay more for iPhone 14

Published 09/08/2022, 05:29 AM
Updated 09/08/2022, 10:47 AM
© Reuters. Apple's vice president of Worldwide Product Marketing Kaiann Drance talks about the new iPhone 14 and iPhone 14 Plus for a special event at Apple Park in Cupertino, California, U.S. in a still image from keynote video released September 7, 2022.   Apple I

SINGAPORE (Reuters) -Apple Inc on Wednesday kept prices for its latest iPhone stable in the United States, but raised prices in some Asian countries where currencies have dropped against the dollar in the past year.

Buyers of the basic iPhone 14 in Japan - where the yen has slumped 24% since September - will pay 20% more than they did for the iPhone 13 when it was launched a year ago at 99,800 yen ($692.81).

The iPhone 13 currently costs 107,800 yen in Japan. Earlier this year, Apple (NASDAQ:AAPL) hiked the price of the model by nearly a fifth to 117,800 yen after the yen weakened.

The dollar's strength is the biggest risk to Apple's earnings, Credit Suisse analysts wrote in a note.

"Demand for Apple remains strong in the U.S. and Europe, while Japan is likely under pressure given recent price increases and limited subsidies," they said.

Shares of Apple were trading slightly lower amid a decline in the broader market.

In China, though, Apple's third-largest market after the United States, the company priced the iPhone 14 at 5,999 yuan ($862.42) - the same as the iPhone 13 launch price - despite a 7% drop in the currency.

Analysts have said Apple should brace for a weakening of demand in China, where the economy has been hurt by a series of COVID-19 lockdowns that have squeezed consumer spending.

Apple's April-June quarterly revenue in Greater China fell 1% after a streak of strong quarters in the region.

The company had previously announced discounts on iPhones in China, where the iPhone 13 is now available at 5,399 yuan.

© Reuters. Apple's vice president of Worldwide Product Marketing Kaiann Drance talks about the new iPhone 14 and iPhone 14 Plus for a special event at Apple Park in Cupertino, California, U.S. in a still image from keynote video released September 7, 2022.   Apple Inc./Handout via REUTERS

($1 = 144.0500 yen)

($1 = 6.9560 Chinese yuan renminbi)

Latest comments

Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers.
© 2007-2024 - Fusion Media Limited. All Rights Reserved.