By Senad Karaahmetovic
Analysts have continued to offer their thoughts heading into Apple's (NASDAQ:AAPL)’s event on Wednesday, September 07.
The Cupertino-based titan will present its new iPhone 14 at the event with new models to be likely shipped to the first customers on September 16.
A BofA analyst has urged investors to focus on product, pricing, and timing at Apple’s event.
“iPhone pricing is the main focus item for investors followed by timing and cadence of the launch and any news on pricing/bundling. Apple saw strong iPhone 13 demand in F3Q, and we expect to similar trends for the iPhone 14 line-up, further fueled by buy-now/pay later and installment plans,” he wrote in a client note.
Apple could decide to increase prices to reflect higher input costs. If the company raises pro-model prices by $50, he calculates a $0.20 tailwind for EPS.
The analyst forecasts Apple will sell 243 million iPhones in 2022.
“If iPhone 14 starts shipping on Sep 16th then there would be 9 ship days in F4Q22 for the new phones which is a more normal duration, vs. 2 ship days for iPhone 13s in the year ago quarter,” he added in a note.
Finally, the analyst also reminded investors that Apple shares tend to fall after the new product event (sell the news), although they “typically recover 30 days to 60 days post event.”