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AMD chip to power auto supplier Aisin’s new automated car parking system

Published 11/16/2022, 09:07 AM
Updated 11/16/2022, 03:32 PM
© Reuters. FILE PHOTO: A technician of computer microprocessors maker AMD poses for the media with a wafer at the chip plant in Dresden October 24, 2006.  REUTERS/Fabrizio Bensch/File Photo

By Jane Lanhee Lee and Paul Lienert

OAKLAND Calif/DETROIT (Reuters) - U.S. chip design firm  Advanced Micro Devices Inc on Wednesday said Japan’s major automotive supply company Aisin Corp has chosen AMD's micro processor to power a new system that can help cars park themselves.

“These parking systems have been very much a foothold in the very luxury vehicle market today. Aisin's solution is designed to make this more mainstream, because the solution itself is designed to fit into a very cost effective module,” Wayne Lyons, AMD’s senior director for the automotive market told Reuters.

The chip is called the Zynq UltraScale+ MPSoC and was developed by Xilinx (NASDAQ:XLNX), which was acquired by AMD this year. Xilinx specializes in chips called FPGAs, or field-programmable gate array. Their circuits can be reconfigured after the chip is installed in things like cars. This will allow automakers to update not only software, but also the chip, after the car is sold, Rehan Tahir, AMD’s senior product marketing manager for automotive told Reuters.

Tahir said the Aisin auto parking system will start production on 2024 models, but declined to say which car brands would use it.

Aisin is a member of the Toyota Group of companies. Toyota Motor (NYSE:TM) Corp. introduced one of the first parking assist systems in Japan in the early 2000s. The system, which guides vehicles into parking spaces, was offered in 2006 in the United States on the top-of-the-line Lexus LS sedan, and now is marketed on a wide range of Toyota and Lexus models, including the Prius.

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Tahir said the Aisin system works with four cameras and 12 ultrasonic sensors on the car to parallel park and also back into parking spaces. But the human in the car will have to decide if that spot is in a no-parking zone, he said.

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