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Apple and Amazon resume advertising on Twitter - reports

Stock Markets Dec 05, 2022 06:36AM ET
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© Reuters. FILE PHOTO: The Amazon logo is seen outside its JFK8 distribution center in Staten Island, New York, U.S. November 25, 2020. REUTERS/Brendan McDermid
 
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(Reuters) - Amazon.com Inc (NASDAQ:AMZN) and Apple Inc (NASDAQ:AAPL) are planning to resume advertising on Twitter, according to media reports on Saturday.

The developments follow an email sent by Twitter on Thursday to advertising agencies offering advertisers incentives to increase their spending on the platform, an effort to jump-start its business after Elon Musk's takeover prompted many companies to pull back.

Twitter billed the offer as the "biggest advertiser incentive ever on Twitter," according to the email reviewed by Reuters. U.S. advertisers who book $500,000 in incremental spending will qualify to have their spending matched with a "100% value add," up to a $1 million cap, the email said.

On Saturday, a Platformer News reporter tweeted that Amazon is planning to resume advertising on Twitter at about $100 million a year, pending some security tweaks to the company's ads platform.

However, a source familiar with the matter told Reuters that Amazon had never stopped advertising on Twitter.

Separately, during a Twitter Spaces conversation, Musk announced that Apple is the largest advertiser on Twitter and has "fully resumed" advertising on the platform, according to a Bloomberg report.

Musk's first month as Twitter's owner has included a slashing of staff including employees who work on content moderation and incidents of spammers impersonating major public companies, which has spooked the advertising industry.

Many companies from General Mills Inc (NYSE:GIS) to luxury automaker Audi of America stopped or paused advertising on Twitter since the acquisition, and Musk said in November that the company had seen a "massive" drop in revenue.

Apple and Twitter did not immediately respond to Reuters request for comment on the matter.

Apple and Amazon resume advertising on Twitter - reports
 

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Comments (6)
Jose Lopez
Jose Lopez Dec 05, 2022 4:16PM ET
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Fredom of sdvertising good them
Warm Camp
Warm Camp Dec 04, 2022 6:07PM ET
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Comparing to other big corporate bosses, Musk is an angel.
gab nea
gab nea Dec 04, 2022 6:40AM ET
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not buying amazon or apple any longer if they go back to free for all violence incites on twitter!
Jurjen Visser
Jurjen Visser Dec 04, 2022 6:40AM ET
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🤪🤪🤪
JIM VETTER
JIM VETTER Dec 04, 2022 6:40AM ET
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gab nea.. you mean like the Leftists calling for Trump's head?
Brian Albright
Brian Albright Dec 04, 2022 6:40AM ET
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There's less now then there was before. not sure where you're getting your news.
Jose Lopez
Jose Lopez Dec 04, 2022 6:40AM ET
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You are broke cant buy a new apple any ways go cope the capitol *****
Teena Marie
Teena Marie Dec 04, 2022 12:23AM ET
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An alternative to Amazon for electronics is quill.com - free shipping, free no hassle returns, easy access to customer service. Price comparable.
Teena Marie
Teena Marie Dec 04, 2022 12:23AM ET
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Just thought of something. Any suggestions for places to order food items online? Chocolate, olive oil, canned pineapple, stuffing mix, ramen, wholesome foods.
Teena Marie
Teena Marie Dec 04, 2022 12:14AM ET
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A friend to China. Extended tax exemptions when he endorsed "special administrative" rule of Taiwan. The prize is Taiwan's advanced semiconductors that are in the interests of national security to keep protected. Disappointing that Amazon and Apple would look past this.
Kevin Eddlemon
Kevin Eddlemon Dec 03, 2022 11:36PM ET
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Glad to see AMZN isn't completely against free-speech like those commie fascists at AAPL.
Brad Albright
Brad Albright Dec 03, 2022 11:36PM ET
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Read much? The commie fascists have resumed advertising too, according to Musk
 
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