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Amazon adds Apple TV+ to its Prime Video streaming service in US

Published 10/09/2024, 11:04 PM
Updated 10/10/2024, 12:07 AM
© Reuters. FILE PHOTO: The Prime video logo is seen on a TV remote controller in this illustration taken January 20, 2022. REUTERS/Dado Ruvic/Illustration/File photo
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(Reuters) -Amazon said on Wednesday that Apple (NASDAQ:AAPL) TV+ will become available on Prime Video later this month in the U.S. for $9.99 per month, in a boost for the iPhone maker which has lagged behind streaming rivals Netflix (NASDAQ:NFLX), Disney+ and Prime Video itself.

The Apple TV+ streaming service, known for its original series like Ted Lasso, The Morning Show and Severance, has so far differentiated itself in the streaming landscape with a focus on in-house content, a strategy that has helped it garner 72 Emmy Award nominations.

© Reuters. FILE PHOTO: Media are seen in front of an Amazon Prime Video logo during an Amazon Prime Video India launch event in Mumbai, India, April 28, 2022. REUTERS/Francis Mascarenhas/File Photo

Apple TV+, however, is among the streaming platforms with the highest number of customers cancelling a subscription, while Netflix has the lowest, according to market research firm Antenna.

Amazon (NASDAQ:AMZN) will add Apple TV+ as a channel on Prime Video, where other streaming services like HBO Max, Discovery+, Starz, Showtime, and Paramount+ are already available.

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