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Alibaba slashes sales outlook as competition bites, demand slows

Published 11/18/2021, 06:31 AM
Updated 11/19/2021, 07:51 AM
© Reuters. FILE PHOTO: The logo of Alibaba Group is lit up at its office building in Beijing, China August 9, 2021. REUTERS/Tingshu Wang/File Photo

By Josh Horwitz and Subrat Patnaik

(Reuters) -Chinese e-commerce giant Alibaba (NYSE:BABA) Group Holding Ltd slashed its forecast for annual revenue growth on increased competition and a regulatory crackdown, sending its stock tumbling 11%.

Alibaba now expects revenue for the year ending in March to rise between 20% and 23%, the slowest pace since its 2014 stock market debut and down from a May forecast of 29.5% growth. The company also undershot expectations for earnings per share in the second quarter.

Chinese shoppers have become more cautious about spending amid coronavirus outbreaks and that, combined with supply disruptions, contributed to slower growth for China's economy in the quarter.

"These economic headwinds, coupled by intensifying market competition also affected our core commerce business in China," Alibaba CEO Daniel Zhang said on an earnings call, adding that demand for apparel and general merchandise had been particularly affected.

But analysts also noted that while Alibaba had been hit by slower-than-expected growth in demand for fashion and accessories, its rivals had done much better in apparel sales.

At the same time, big e-commerce companies in China are having to contend with the expansion into e-commerce from the likes of short video apps Kuaishou and ByteDance's Douyin and which are now benefiting from unprecedented regulatory efforts to ensure there is more competition in the marketplace.

"We see intensified competition further eating into Alibaba's market share and widening the difference in revenue growth of Alibaba vs. peers," Daiwa Capital Markets analysts said in a research note.

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JD (NASDAQ:JD).com Inc also reported quarterly results https://www.reuters.com/world/china/chinas-jdcom-reports-25-jump-quarterly-revenue-2021-11-18 on Thursday but exceeded market expectations, sending its shares up 6%.

For the quarter ended Sept. 30, Alibaba earned 11.20 yuan per share on an adjusted basis, missing an average estimate of 12.36 yuan.

Revenue climbed 29%, the smallest rise in six quarters, to 200.7 billion yuan ($31.4 billion), just under a Refintiv consensus estimate.

Alibaba said it had recorded single-digit growth for physical goods gross merchandise value, a key online retailing metric for the total value of merchandise sold through a marketplace, though it did not provide more details or a comparison with previous quarters.

Including Thursday's losses, Alibaba's stock has lost a huge 38% so far this year, valuing the company at about $390 billion. Its shares in Hong Kong were down 10.6% on Friday.

Alibaba's fintech affiliate Ant Group recorded a quarterly profit of about 19.7 billion yuan for the quarter ended June, up 39%. Alibaba records its profit from Ant one quarter in arrears.

($1 = 6.3838 Chinese yuan)

Latest comments

LMAO, I will long again around 120 euro.
only 32% growth another readon to push price down. Pump and dum abuse
Its the eps that really hurts
The EPS which was beaten down in part by unrealized losses on other China equities. When it swings the other way and EPS is up then what?
Horrible only a 32% increase in sales from last year they will be out of business next week
Haha I know right? What are people expecting from Baba at this extremely low valuation? I still think that at some point the market will have to come to its senses, even though it is absolute insanity right now.
haha then how much u want 320% .
So much sarcasm in my statement 32% with all the China rules the mkt said would destroy baba didn't really pan out at all to date. Regulations hurt but not 40% hurt and certainly not 8% down today hurt insane
Companies lik these going down while Lucid and Rivian going up... insanity.
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