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Adidas launches probe into misconduct allegations against Kanye West

Stock Markets Nov 25, 2022 09:45AM ET
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© Reuters. FILE PHOTO: Rapper Kanye West calls for a question from the crowd as he holds his first rally in support of his presidential bid in North Charleston, South Carolina, U.S. July 19, 2020. REUTERS/Randall Hill
 
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By Akriti Sharma

(Reuters) -Adidas AG on Thursday said it has launched an investigation into allegations of inappropriate behavior by Kanye West, after the German sporting goods maker last month ended its partnership with the rapper and fashion designer.

Adidas (OTC:ADDYY) said it initiated the probe after receiving an anonymous letter making several allegations against the musician, who now goes by Ye.

The investigation follows a report by Rolling Stone magazine that detailed alleged incidents of inappropriate behavior by Ye toward staff and prospective employees. Rolling Stone cited interviews with more than two dozen former Yeezy and Adidas staff.

According to the magazine, former members of the team sent an anonymous letter to Adidas in which they said senior leaders at the company were aware of Ye's behavior, but had turned a "blind eye" and "turned their moral compass off."

"It is currently not clear whether the accusations made in an anonymous letter are true," an Adidas spokesperson said in a statement to Reuters.

"However, we take these allegations very seriously and have taken the decision to launch an independent investigation of the matter immediately to address the allegations."

Ye could not be immediately be reached for comment. News of the probe was first reported by the Financial Times on Thursday.

Union Investment, which owns a 0.76% stake in Adidas, wrote to the company asking for more information about the claims.

"Adidas needs to disclose when the management and the supervisory board was first informed about the internal allegations," Janne Werning, who heads ESG Capital Markets & Stewardship at Union Investment, said in a statement to Reuters.

Ye has courted controversy in recent months by publicly ending major corporate tie-ups and making outbursts on social media against other celebrities. His Twitter and Instagram accounts were restricted, with the social media platforms removing some of his posts that users condemned as antisemitic.

Adidas launches probe into misconduct allegations against Kanye West
 

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Comments (7)
Brad Albright
Brad Albright Nov 25, 2022 8:12AM ET
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So it's woke now not to want to be shown ***at work? Right wing kooks are creepy.
Gee Sss
Gee Sss Nov 25, 2022 8:12AM ET
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Definitely isn't a partisan thing. Harvey Weinstein is or was a hardline Democrat, and he's far from the only one.
Brad Albright
Brad Albright Nov 25, 2022 8:12AM ET
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Gee Sss Sure, but it's the right wingers who are dismissing safe work places as "woke."
Tre Hsi
Tre Hsi Nov 25, 2022 6:44AM ET
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former members of the team sent an anonymous letter to Adidas in which they said senior leaders at the company were aware of Ye's behavior, but had turned a "blind eye" and "turned their moral compass off."  --- really, Addidas mgmt ignored his behavior until it's bad PR?  you don't say.......
Gee Sss
Gee Sss Nov 25, 2022 6:44AM ET
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The article just mentions inappropriate behavior but doesn't specify. Anonymous sources also shouldn't be taken at face value. I'm not excusing the allegations but any single person or persons can make accusations.
John Laurens
John Laurens Nov 24, 2022 8:45PM ET
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Yep… woke globalists Adidas are now going to try to fully defame Ye because that’s what little fascist freaks do.
Tre Hsi
Tre Hsi Nov 24, 2022 8:45PM ET
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really, so it's Addidas' fault that Ye sent out anti sematic tweets and defamed himself?  yeah OK
John Laurens
John Laurens Nov 24, 2022 8:45PM ET
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Tre Hsi  Telling the truth is not "an|tise|mitic" which by the way is a completely fabricated word to make scorn of Je|wish people "special" and "separate" from other religious groups. It's time to stop dancing around the truth, defaming people for telling truth, and for folks to just own reality. Black dudes dominate professional sports. Je|wish folks dominate in finance, media, and entertainment. It's okay to be great at stuff. Can't even type the word here. See my point?
lakes Tenn
lakes Tenn Nov 24, 2022 6:13PM ET
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I used to love this company and then it went woke and now I can never buy again. companies should just stick to selling their products
Mad Money
Mad Money Nov 24, 2022 6:13PM ET
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Im sure they will miss you buying $50 pare every couple years
John Laurens
John Laurens Nov 24, 2022 6:13PM ET
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Same here. Never again on the Adidas brand.
Tre Hsi
Tre Hsi Nov 24, 2022 6:13PM ET
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John Laurens  yeah good luck buying shoes from "non Woke" companies, what ever that means
Gee Sss
Gee Sss Nov 24, 2022 6:13PM ET
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I have never considered whatever beliefs they portray when making a purchase. It's all performative activism anyway. I don't typically buy adidas or most other sports brands because I consider the products low quality and somewhat trashy. :)
Assad Malikk
Assad Malikk Nov 24, 2022 6:03PM ET
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These are trying times for everyone and we sympathize with Europe and the rest of the world it’s a time we probably makes income by our self’s. only for a few with nice mind consciousness should notify Thank you..
Phil Ht
Phil Ht Nov 24, 2022 5:25PM ET
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Get that boy. Way too uppity
Tyrone Jackson
Tyrone Jackson Nov 24, 2022 4:17PM ET
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Obviously he said things that certain people have taken defense too. I call racist behavior from Addidas. Keeping a brother down. Same old same old
Gee Sss
Gee Sss Nov 24, 2022 4:17PM ET
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It is somewhat questionable that black people with slightly conservative views get yelled at for not towing the line
Stephen Fa
Stephen Fa Nov 24, 2022 4:17PM ET
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Gee Sss "You ain't black" Biden said.
 
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