Sonos (SONO) 10% owners buy $4.2m in shares

A group of Sonos Inc (NASDAQ:SONO) ten-percent owners, including Coliseum Capital Management, Coliseum Capital, Coliseum Capital Partners, Christopher S Shackelton, and Adam Gray, collectively purchased 423,428 shares of common stock in multiple transactions. The timing is notable as InvestingPro analysis indicates the stock is trading below its Fair Value after declining 30% over the past six months. The purchases, which took place between June 20 and June 24, 2025, amounted to approximately $4.2 million, with prices ranging from $9.89 to $10.34 per share. This insider confidence comes as analysts tracked by InvestingPro expect the company to return to profitability this year, with multiple analysts recently revising their earnings estimates upward.

On June 20, the group acquired 238,000 shares at a weighted average price of $9.92, in a range from $9.80 to $10.09. On June 23, they purchased an additional 73,530 shares at a weighted average price of $9.89, in a range from $9.77 to $9.97. A further 111,898 shares were bought on June 24 at a weighted average price of $10.34, in a range from $10.25 to $10.36.

Following these transactions, the total shares owned by the reporting persons amounted to 13,193,104. The shares are held indirectly by Coliseum Capital Partners, L.P. and a separate account investment advisory client of Coliseum Capital Management. Christopher S. Shackelton and Adam Gray, as managers of Coliseum Capital Management and Coliseum Capital, disclaim beneficial ownership of the securities except to the extent of their pecuniary interest. For deeper insights into Sonos’s financial health and additional investment signals, access the comprehensive Pro Research Report available on InvestingPro, which covers over 1,400 US stocks.

In other recent news, Sonos reported its financial results for the second quarter of 2025, surpassing earnings expectations. The company posted an earnings per share (EPS) of -$0.18, which was better than the forecasted -$0.36. Revenue reached $260 million, slightly above the anticipated $253.52 million, marking a 3% year-over-year increase. Sonos also launched new products, including the ARC Ultra soundbar and ACE headphones, as part of its ongoing product innovation strategy. The company continues to implement operational reorganization and cost-cutting measures, resulting in a 14% decrease in non-GAAP operating expenses year-over-year. Looking ahead, Sonos projects third-quarter revenue to be between $310 million and $340 million, indicating potential sequential growth. The company is actively managing tariff impacts and has moved most of its U.S.-bound production out of China to mitigate potential risks. Additionally, Sonos is engaged in ongoing intellectual property litigation against Google (NASDAQ:GOOGL), with cases progressing in district court and awaiting oral arguments.

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