CINCINNATI—Brian W. Nichols, Vice President & Controller of Kroger Co . (NYSE:KR), recently sold a portion of his holdings in the company. According to a recent SEC filing, Nichols sold 1,441 shares of Kroger’s common stock on March 17, 2025, at a price of $65.88 per share. The total value of this transaction amounted to $94,933.
Following this sale, Nichols retains ownership of 12,200 shares of Kroger stock. The transaction was executed as a direct ownership sale, and there were no equity swaps involved. The sale was carried out with the assistance of Stacey M. Heiser, acting as Attorney-in-Fact for Nichols.
Kroger, a leading grocery retailer headquartered in Cincinnati, Ohio, continues to be a significant player in the retail-grocery sector, commanding a market capitalization of $43.64 billion. Investors may find this insider transaction noteworthy as they monitor the company’s stock performance and executive activities. According to InvestingPro analysis, Kroger currently trades at a P/E ratio of 17.77 and shows signs of being slightly undervalued based on its Fair Value assessment.
In other recent news, Kroger Co. has announced a quarterly dividend of 32 cents per share, payable on June 1, 2025, to shareholders on record as of May 15, 2025. This move aligns with Kroger’s strategy of reinvesting free cash flow to support long-term earnings growth while maintaining its investment-grade debt rating. The company also appointed Yael Cosset as chief digital officer, enhancing its eCommerce business unit to improve the online shopping experience. Under Cosset’s leadership, Kroger’s eCommerce sales reached $13 billion in 2024, reflecting the company’s commitment to digital growth.
Jefferies has maintained a Buy rating on Kroger, with a price target of $75, following the company’s strong fourth-quarter performance, which surpassed expectations in sales and profit. Kroger’s guidance for fiscal year 2025 includes anticipated same-store sales growth of 2-3%, with inflation projected between 1.5% and 2.5%. Meanwhile, Evercore ISI adjusted its price target for Kroger shares to $73 from $75, maintaining an Outperform rating. The firm cited confidence in Kroger’s ability to meet its total shareholder return goals despite a slight lag in fourth-quarter sales growth compared to the industry.
Evercore ISI’s revised 2025 earnings per share estimate for Kroger is $4.80, including a 5-cent impact from pension adjustments, with a 2026 EPS projection of $5.40. The firm also noted that Kroger’s stock is trading at a significant discount compared to the S&P 500, suggesting potential value for investors. These developments reflect Kroger’s ongoing efforts to navigate market challenges and capitalize on growth opportunities.
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