Breaking News
Get Actionable Insights with InvestingPro+: Start 7 Day FREE Trial Register here
Investing Pro 0
Ad-Free Version. Upgrade your Investing.com experience. Save up to 40% More details

'Super Mario' leaps into real world in Universal Studios park launch

Sports & General Mar 17, 2021 06:16PM ET
Saved. See Saved Items.
This article has already been saved in your Saved Items
 
2/2 © Reuters. Mario and Luigi characters greet visitors inside Super Nintendo World at the Universal Studios Japan theme park in Osaka, Japan 2/2

By Sam Nussey

OSAKA (Reuters) - Universal Studios Japan (USJ) opens on Thursday its $550 million, pandemic-delayed Mario-themed attraction in a major leap by games maker Nintendo Co Ltd (T:7974) beyond the virtual world.

The addition in Osaka bulks up USJ's roster of franchises, which include "Minions" and "Jurassic Park", in its rivalry with Disney, with the moustachioed plumber also coming to other Universal parks worldwide.

Entering through a giant warp pipe, visitors to "Super Nintendo World", a real-world version of games creator Shigeru Miyamoto's Mushroom Kingdom, are met with chomping piranha plants, punchable coin blocks and a flag-topped Mount Beanpole.

At the attraction, whose opening was delayed repeatedly from last summer due to the COVID-19 pandemic, visitors can buy a $30 "power-up band" which syncs with the park's app to rank them as they gather coins and defeat baddies.

"You can become Mario," Ayumu Yamamoto, vice president in USJ's marketing department, told reporters at a press preview. USJ is owned by Comcast Corp (NASDAQ:CMCSA).

The wristband draws on the interactive wands in the Harry Potter attraction and Nintendo's tradition of tactile gaming gadgets and aims to capitalise on Mario's generation-spanning appeal to drive repeat visits to the park.

New draws at "Super Nintendo World" include "Mario Kart: Koopa's Challenge", a ride employing augmented reality headsets, and the more sedate "Yoshi's Adventure" for younger visitors.

The area's opening is a reply to investors frustrated by Nintendo's reluctance to more aggressively commercialize its fan base. The Kyoto-based firm's Switch (NYSE:SWCH) games console has proved a pandemic winner while a foray into mobile gaming has stalled.

Visitors formed a long queue to join Super Nintendo World's technical rehearsal the day before opening. USJ is currently operating at reduced capacity and guests will need timed tickets to enter the area.

($1 = 109.1200 yen)

'Super Mario' leaps into real world in Universal Studios park launch
 

Related Articles

Add a Comment

Comment Guidelines

We encourage you to use comments to engage with other users, share your perspective and ask questions of authors and each other. However, in order to maintain the high level of discourse we’ve all come to value and expect, please keep the following criteria in mind:  

  •            Enrich the conversation, don’t trash it.

  •           Stay focused and on track. Only post material that’s relevant to the topic being discussed. 

  •           Be respectful. Even negative opinions can be framed positively and diplomatically. Avoid profanity, slander or personal attacks directed at an author or another user. Racism, sexism and other forms of discrimination will not be tolerated.

  • Use standard writing style. Include punctuation and upper and lower cases. Comments that are written in all caps and contain excessive use of symbols will be removed.
  • NOTE: Spam and/or promotional messages and comments containing links will be removed. Phone numbers, email addresses, links to personal or business websites, Skype/Telegram/WhatsApp etc. addresses (including links to groups) will also be removed; self-promotional material or business-related solicitations or PR (ie, contact me for signals/advice etc.), and/or any other comment that contains personal contact specifcs or advertising will be removed as well. In addition, any of the above-mentioned violations may result in suspension of your account.
  • Doxxing. We do not allow any sharing of private or personal contact or other information about any individual or organization. This will result in immediate suspension of the commentor and his or her account.
  • Don’t monopolize the conversation. We appreciate passion and conviction, but we also strongly believe in giving everyone a chance to air their point of view. Therefore, in addition to civil interaction, we expect commenters to offer their opinions succinctly and thoughtfully, but not so repeatedly that others are annoyed or offended. If we receive complaints about individuals who take over a thread or forum, we reserve the right to ban them from the site, without recourse.
  • Only English comments will be allowed.

Perpetrators of spam or abuse will be deleted from the site and prohibited from future registration at Investing.com’s discretion.

Write your thoughts here
 
Are you sure you want to delete this chart?
 
Post
Post also to:
 
Replace the attached chart with a new chart ?
1000
Your ability to comment is currently suspended due to negative user reports. Your status will be reviewed by our moderators.
Please wait a minute before you try to comment again.
Thanks for your comment. Please note that all comments are pending until approved by our moderators. It may therefore take some time before it appears on our website.
 
Are you sure you want to delete this chart?
 
Post
 
Replace the attached chart with a new chart ?
1000
Your ability to comment is currently suspended due to negative user reports. Your status will be reviewed by our moderators.
Please wait a minute before you try to comment again.
Add Chart to Comment
Confirm Block

Are you sure you want to block %USER_NAME%?

By doing so, you and %USER_NAME% will not be able to see any of each other's Investing.com's posts.

%USER_NAME% was successfully added to your Block List

Since you’ve just unblocked this person, you must wait 48 hours before renewing the block.

Report this comment

I feel that this comment is:

Comment flagged

Thank You!

Your report has been sent to our moderators for review
Continue with Google
or
Sign up with Email