Former Expedia CEO to acquire Italian luxury lingerie brand La Perla By Investing.com

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Former Expedia CEO to acquire Italian luxury lingerie brand La Perla

Published Jun 10, 2025 08:24AM ET

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Investing.com -- Peter Kern, the previous CEO of U.S.-based travel technology firm Expedia (NASDAQ:EXPE), is set to acquire La Perla, an Italian luxury lingerie company facing financial difficulties, according to Italy's Industry Minister.

Kern, operating through his luxury holding LLC, has submitted the top bid for the lingerie company, stated Industry Minister Adolfo Urso during a meeting with trade unions and the prospective new ownership. Kern plans to invest approximately €30 million ($34.31 million) by 2027 to revitalize La Perla's production site located in the northern Italian city of Bologna, Urso announced in a statement.

The industrial strategy put forth by Kern includes maintaining the current employment levels of around 210 individuals and adding about 40 new positions, the minister said.

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