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YouTube to launch $100 million creator fund for Shorts video feature

EconomyMay 11, 2021 12:56PM ET
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© Reuters. FILE PHOTO: YouTube logo at the YouTube Space LA in Playa Del Rey, Los Angeles, California, United States October 21, 2015.

By Sheila Dang

(Reuters) - Alphabet (NASDAQ:GOOGL) Inc's YouTube on Tuesday announced a $100 million fund to pay content creators who make hit videos on its new short-form video feature Shorts, as YouTube aims to court more influencers.

The fund will launch in the coming months and pay creators this year and 2022, YouTube said.

The investment comes as platforms are racing to attract young creators who are building huge fan followings -- and big earning potential -- by filming short comedy skits and dance routines. Viral app TikTok jump-started the trend of short-form video clips and was quickly copied by other apps such as Facebook-owned Instagram's Reels, Snapchat Spotlight and YouTube Shorts.

YouTube said the new fund will pay thousands of creators each month whose videos on Shorts receive the most engagement from viewers.

The streaming video site added it will begin to test ads on Shorts.

As the market for short video features becomes more crowded, platforms have used creator funds as a way to court more users.

TikTok launched a creator fund in July and later increased its funding to $1 billion in the United States over three years.

Snap (NYSE:SNAP) awards $1 million per day to users who post top content on Spotlight.

YouTube to launch $100 million creator fund for Shorts video feature
 

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Comments (4)
Edward Sims
Edward Sims May 11, 2021 2:36PM ET
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The "sponsored" videos on youtube are just woke garbage that are voted so low they have to turn off an manipulate the comments/votes on them... like the white house page since biden took office.
Zami Azm
Zami Azm May 11, 2021 2:00PM ET
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Lol do your research, its not TikTok who started the trend of short form video clips, its twitter (vine) and TikTok copied them.
danny Levine
danny Levine May 11, 2021 12:29PM ET
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more wokeism
Investing Man
Investing Man May 11, 2021 12:29PM ET
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Jealous?
warren buffet
warren buffet May 11, 2021 12:18PM ET
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i believe Mobicard stock will be the next google
 
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