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Europe Inc. Rings Inflation Alarm With Near-Record Price Hikes

EconomyJul 23, 2021 08:27AM ET
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© Reuters. Europe Inc. Rings Inflation Alarm With Near-Record Price Hikes

(Bloomberg) -- Companies across Europe are stepping up price hikes to cope with mounting cost pressure and business disruption, adding to the alarm bells about an inflation spike that could spell trouble for the economy.

A survey Friday showed businesses raised prices at one of the fastest paces this century in July. It came hot on the heels of a chorus of executives at companies making everything from ice cream to industrial robots and chemicals who are feeling the heat from rising raw materials prices and snarled supply chains that’ve sent shipping costs through the roof.

“More or less all costs have gone up,” ABB Ltd. Chief Executive Officer Bjoern Rosengren said on Bloomberg Television this week. “Yes, we’re transferring some of that to our customer but also trying to become more efficient in our operations.”

Much of the price squeeze is linked to the rapid rebound in demand as economies bounce back from Covid-19 restrictions. That’s led to supply disruption and forced companies to pay more to get their hands on crucial raw materials. The scramble to ramp up production after the recession in 2020 has also created shortages across multiple industries, with semiconductors one of the most high-profile examples.

Among those hiking prices is Unilever (NYSE:UL), which said expensive crude and palm oil, as well as freight costs, were behind its decision to charge more for everything from bouillon cubes to hand sanitizer. Dutch paint-maker Akzo Nobel (OTC:AKZOY) NV, which supplies Apple Inc (NASDAQ:AAPL). and BMW AG, said it’s already hiked product prices 4.5% and is planning further increases this year.

“We’ve seen further significant cost inflation emerge,” Unilever Chief Executive Alan Jope said. “Our pricing is accelerating as we take actions to offset the impact.”

On Friday, IHS Markit highlighted the major issue of supply-chain delays and longer delivery times in the euro area. There was a similar picture in the U.K., where wages and transport bills helped to push up average costs by the fastest since the 1990s.

Despite the inflationary danger signs brewing, the consensus view among central banks around the world is that that the inflation pickup will prove -- in their words -- transitory.

European Central Bank President Christine Lagarde stuck to the former view Thursday, when the institution reinforced its pledge to keep pumping in monetary stimulus, promising not to withdraw support prematurely. In an echo of the Markit survey, Lagarde also noted that bottlenecks are holding back production and that there is “a long way to go before the damage to the economy caused by the pandemic is offset.”

Any signs of an enduring increase in consumer prices, especially workers demanding higher wages, would increase pressure on policy makers to dial back some of the record stimulus they unleashed in response to the pandemic. The Markit survey showed strong hiring, increasing the chance of a labor squeeze that would push up salaries.

So far, European countries haven’t seen the same surge in prices for consumer goods like diapers or milk evident in the U.S. where the headline inflation rate recently topped 5%.

Markets also appear relative sanguine, and some key metrics have declined after a jump earlier in the year when the big reflation trade was raging. German 10-year breakeven rates are back around 1.3% after nearing 1.5% in early May.

Yet many are warning that the reality on the ground is telling a worrying story.

“I see inflation coming from many different areas,” Carlos Tavares, CEO of Jeep maker Stellantis NV (NYSE:STLA), said this week, adding that there’s a “disconnect” between what he’s seeing and the views of some economists.

“This surge will be bigger than people anticipate, just as we saw the economy coming back faster and stronger,” said Jon Gray, president of private equity giant Blackstone Group (NYSE:BX) Inc. “As you look at earnings for companies, you have to take into account input costs going up. It’s a clear area where there are some challenges and our instinct is this will persist for some time.”



Europe Inc. Rings Inflation Alarm With Near-Record Price Hikes

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