Get 40% Off
🚨 Volatile Markets? Find Hidden Gems for Serious OutperformanceFind Stocks Now

German retail sales post surprise plunge in December amid rising prices

Published 01/31/2023, 02:27 AM
Updated 01/31/2023, 05:51 AM
© Reuters. FILE PHOTO: A woman carries a shopping bag branded with the fashion chain H&M as she walks along Kurfuerstendamm shopping street looking for bargains on the second weekend of advent in Berlin, Germany, December 3, 2022. REUTERS/Lisi Niesner

By Maria Martinez and Rachel More

BERLIN (Reuters) -German retail sales unexpectedly fell in December as a Christmas shopping period weighed down by high inflation and the energy crisis revived fears of a more marked slowdown in Europe's largest economy.

Retail sales decreased by 5.3% in December compared with the previous month, the federal statistics office said on Tuesday. Analysts polled by Reuters had forecast a 0.2% rise in price-adjusted terms.

"The sharp drop in retail sales showed that even the solid labour market cannot prevent high inflation and uncertainty from denting private consumption," said Carsten Brzeski, global head of macro at ING.

Retail sales also fell in December by 6.4% in real terms compared with a year earlier, the statistics office said.

"Just before Christmas, retailers in German city centres missed the big rush," said VP Bank chief economist Thomas Gitzel.

A one-off payment disbursed to households in December as part of government relief measures to tackle soaring energy bills helped slow harmonised inflation that month to 9.6%, but apparently it did little to spur consumer spending.

"The much-cited loss of prosperity is also reflected in weaker consumption, among other things. As there is little change in this core dynamic for the time being, private consumption will continue to be weak," Gitzel said, adding this would further weigh on economic output this quarter.

According to the annual provisional results, retail sales rose 7.8% in nominal terms from a year ago. But when adjusted for inflation, they fell 0.6%, the statistics office reported.

3rd party Ad. Not an offer or recommendation by Investing.com. See disclosure here or remove ads .

"The downbeat consumer mood had heralded the crash in consumption," said Alexander Krueger, chief economist at Hauck Aufhaeuser Lampe Privatbank. "The decline is extremely severe, and high inflation has become a consumption killer."

Germany's HDE retail association expects nominal revenue growth of 2%, but in real terms it expects a 3% decline in 2023.

"The retail sector is holding up well in 2023 despite the difficult conditions, but it is losing ground slightly," said HDE President Alexander von Preen in Tuesday's presentation of the forecasts.

According to an HDE survey, half of retail companies it surveyed consider their current situation satisfactory, while one quarter of them think it is poor.

Meanwhile, fewer German companies were planning price rises in the next three months, the Ifo economic institute said based on its latest survey, but price expectations in consumer-related businesses remained high and were declining at a slower pace.

Latest comments

Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers.
© 2007-2024 - Fusion Media Limited. All Rights Reserved.