Breaking News
Get Actionable Insights with InvestingPro+: Start 7 Day FREE Trial Register here
Investing Pro 0
Ad-Free Version. Upgrade your Investing.com experience. Save up to 40% More details

U.S. Thanksgiving weekend shopping loses sheen on early deals, smaller discounts

Economic IndicatorsNov 30, 2021 04:58PM ET
Saved. See Saved Items.
This article has already been saved in your Saved Items
 
© Reuters. FILE PHOTO: A shopper stops by Don and Joe's Meats at Pike Place Market as preparations begin for the Thanksgiving holiday in Seattle, Washington, U.S. November 24, 2021. REUTERS/Lindsey Wasson

(Reuters) -U.S. shoppers headed to stores over the Thanksgiving weekend fell 3.5%, the National Retail Federation (NRF) said on Tuesday, as fewer holiday promotions and tight supplies took the shine off some of the biggest shopping days of the year.

Retailers have been advertising holiday deals as early as September and are offering smaller discounts, as they look to minimize product shortages ahead of Christmas due to supply chain bottlenecks and cushion the hit to profits from surging costs.

However, those efforts have led to a more spread out holiday shopping season and fewer people concentrating their spending on days like Black Friday and Cyber Monday.

A total of 179.8 million shoppers made purchases in stores and online over the shopping period from Thanksgiving Day through Cyber Monday, compared with 186.4 million shoppers in 2020, NRF's survey showed.

The total number of online shoppers fell 12.1% to 127.8 million, while in-store foot traffic rose 13.7% from a year ago when the pandemic kept shoppers away from stores.

"With early deals in October, consumers were not waiting around for discounts on big shopping days like Cyber Monday and Black Friday," said Taylor Schreiner, director, Adobe (NASDAQ:ADBE) Digital Insights.

Data from Adobe Analytics showed online spending on both Cyber Monday and Black Friday declined for the first time ever this year.

NRF's survey of 5,759 consumers also showed shoppers spent an average of $301.27 on holiday purchases such as gifts, toys and apparel, down from $311.75 last year.

The holiday season kicks off just as the new Omicron coronavirus variant triggers uncertainty over the economic reopening, but NRF CEO Matthew Shay warned against a return to lockdowns.

"We've got to continue to keep the economy open and moving forward. We want to work with the administration and President (Biden) to get that done," Shay said.

U.S. Thanksgiving weekend shopping loses sheen on early deals, smaller discounts
 

Related Articles

Add a Comment

Comment Guidelines

We encourage you to use comments to engage with other users, share your perspective and ask questions of authors and each other. However, in order to maintain the high level of discourse we’ve all come to value and expect, please keep the following criteria in mind:  

  •            Enrich the conversation, don’t trash it.

  •           Stay focused and on track. Only post material that’s relevant to the topic being discussed. 

  •           Be respectful. Even negative opinions can be framed positively and diplomatically. Avoid profanity, slander or personal attacks directed at an author or another user. Racism, sexism and other forms of discrimination will not be tolerated.

  • Use standard writing style. Include punctuation and upper and lower cases. Comments that are written in all caps and contain excessive use of symbols will be removed.
  • NOTE: Spam and/or promotional messages and comments containing links will be removed. Phone numbers, email addresses, links to personal or business websites, Skype/Telegram/WhatsApp etc. addresses (including links to groups) will also be removed; self-promotional material or business-related solicitations or PR (ie, contact me for signals/advice etc.), and/or any other comment that contains personal contact specifcs or advertising will be removed as well. In addition, any of the above-mentioned violations may result in suspension of your account.
  • Doxxing. We do not allow any sharing of private or personal contact or other information about any individual or organization. This will result in immediate suspension of the commentor and his or her account.
  • Don’t monopolize the conversation. We appreciate passion and conviction, but we also strongly believe in giving everyone a chance to air their point of view. Therefore, in addition to civil interaction, we expect commenters to offer their opinions succinctly and thoughtfully, but not so repeatedly that others are annoyed or offended. If we receive complaints about individuals who take over a thread or forum, we reserve the right to ban them from the site, without recourse.
  • Only English comments will be allowed.

Perpetrators of spam or abuse will be deleted from the site and prohibited from future registration at Investing.com’s discretion.

Write your thoughts here
 
Are you sure you want to delete this chart?
 
Post
Post also to:
 
Replace the attached chart with a new chart ?
1000
Your ability to comment is currently suspended due to negative user reports. Your status will be reviewed by our moderators.
Please wait a minute before you try to comment again.
Thanks for your comment. Please note that all comments are pending until approved by our moderators. It may therefore take some time before it appears on our website.
Comments (1)
Dominic Mazoch
Dominic Mazoch Nov 30, 2021 2:21PM ET
Saved. See Saved Items.
This comment has already been saved in your Saved Items
I am not going to get mauled in the malls. Gig is up. BF is dead, Jim.Anyway, except for toys and the like, if it takes 11 months of the year to get into the black is a very shaky business model.
 
Are you sure you want to delete this chart?
 
Post
 
Replace the attached chart with a new chart ?
1000
Your ability to comment is currently suspended due to negative user reports. Your status will be reviewed by our moderators.
Please wait a minute before you try to comment again.
Add Chart to Comment
Confirm Block

Are you sure you want to block %USER_NAME%?

By doing so, you and %USER_NAME% will not be able to see any of each other's Investing.com's posts.

%USER_NAME% was successfully added to your Block List

Since you’ve just unblocked this person, you must wait 48 hours before renewing the block.

Report this comment

I feel that this comment is:

Comment flagged

Thank You!

Your report has been sent to our moderators for review
Disclaimer: Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. All CFDs (stocks, indexes, futures) and Forex prices are not provided by exchanges but rather by market makers, and so prices may not be accurate and may differ from the actual market price, meaning prices are indicative and not appropriate for trading purposes. Therefore Fusion Media doesn`t bear any responsibility for any trading losses you might incur as a result of using this data.

Fusion Media or anyone involved with Fusion Media will not accept any liability for loss or damage as a result of reliance on the information including data, quotes, charts and buy/sell signals contained within this website. Please be fully informed regarding the risks and costs associated with trading the financial markets, it is one of the riskiest investment forms possible.
Continue with Google
or
Sign up with Email