- Zilliqa join hands with Token||Traxx.
- Zilliqa’s new partnership will open up exciting engagement opportunities in the music industry.
Zilliqa join hands with Token||Traxx, a NFT music platform with the goal of making the music industry more equitable and rewarding. Furthermore, the network also aims to position itself at the center of the music creator economy by leveraging blockchain and NFTs to incentivize artists and fans. The partnership made Zilliqa secure a $1.1 million funding. Aside from Token||Traxx, Zilliqa powers platforms such as Mintable, Unicutes, play-to-earn platform DeMons to name a few.
By tokenizing the music creation process, Zilliqa’s new partnership will open exciting engagement opportunities that include the evolution of royalty payments, rights ownership and playlists, elements found on Spotify (NYSE:SPOT) and Apple (NASDAQ:AAPL) Music but now turbocharged through distributed ledger technology.
Token||Traxx is headed by award-winning producer TommyD and former Warner Music chairman Miles Leonard. Zilliqa CEO Dr. Ben Livshits explained:
With Token||Traxx, we’ve got a powerhouse of a team that draws expertise from music and entertainment, technology and business. Together, I believe we’re capable of making the music industry more rewarding for everyone by leveraging the benefits of blockchain.
Furthermore, the co-founder of Zilliqa, Max Kantelia also expresses his thoughts about the partnership. “Token||Traxx has created a game-changing model that will enrich the value chain of music creation, consumption and collection. Music has always been a passion of mine, and now I get the opportunity to see a new layer of it unlocked with my other passion: blockchain.” He added,
I’m thrilled to see that tokenisation is being applied to millions of music fans around the world. Looking forward to kicking off what will be a harmonious collaboration between Zilliqa, Token||Traxx and myself!
On the other hand, Token||Traxx partnership with Zilliqa enabled the music NFT platform to gain instant access to the former’s reputable, secure, and scalable protocol known for its low-cost minting and modest gas fees. With this, Zilliqa will process thousands of transactions per second.
There is an intricate and symbiotic relationship between the music community’s creators, curators and collectors,” says Miles Leonard. “Their unique roles are all coordinated through the implementation and love of music. The Token||Traxx platform, through this partnership with Zilliqa, will allow these three essential roles to work and profit together, using a new income stream that rests on NFT technology.
By teaming up with Zilliqa, the music NFT platform will gain instant access to the former’s reputable, secure, and scalable protocol known for its low-cost minting and modest gas fees. The first permissionless blockchain and smart contract platform to be built on sharded architecture, Zilliqa is capable of processing thousands of transactions per second.
NFTs are the foundation of our future, with functionality that can redefine and enhance the value of music,” Leonard predicts. “We are confident that Zilliqa’s industry-leading solution in blockchain technology will bring music fans closer to this space.