Get 40% Off
🤯 This Tech Portfolio is up 29% YTD! Join Now to Get April’s Top PicksGet The Picks – Just 99 USD

With Blockchain, Fraud Will Not Be Able to Steal Digital Ad Revenues

Published 08/23/2020, 07:00 AM
Updated 08/24/2020, 09:20 AM
With Blockchain, Fraud Will Not Be Able to Steal Digital Ad Revenues

With Blockchain, Fraud Will Not Be Able to Steal Digital Ad Revenues

Recent statistics show that digital advertising spending worldwide will reach a total of $335 billion dollars in 2020. While impressive, the digital media landscape is rife with issues due to a lack of supply chain transparency. As a result, digital ad fraud increases annually. Even with automated advertising technology designed to efficiently power digital advertising on publishers’ sites, challenges persist.

In turn, advertisers are losing billions of dollars each year. It’s been estimated that advertisers lost $42 billion of advertisement spending globally in 2019. This year, revenue losses are expected to increase to over $45 billion due to supply chain inefficiencies and losses from the COVID-19 pandemic. By the year 2023, digital advertisers could see $100 billion in revenue lost per year.

Continue Reading on Coin Telegraph

Latest comments

Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers.
© 2007-2024 - Fusion Media Limited. All Rights Reserved.