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Web3 projects aim to create engagement between fans and sports leagues

Published 01/04/2023, 11:06 AM
Updated 01/04/2023, 12:40 PM

The multi-billion-dollar sports industry is undergoing a digital transformation and Web3 elements are likely to play a major role. This notion was highlighted in Deloitte’s “2022 Sports Industry Outlook” report, which predicts an acceleration in the blending of real and digital worlds, along with growing markets for nonfungible tokens (NFTs) and immersive technologies.

According to the report, such advances may lead to a significant increase in fan engagement. This is an important point to consider, given that fan engagement has long served as the backbone for ensuring sponsor revenue, ticket and merchandise sales, along with the overall popularity of a sports league.

Image from a Karate Combat match. Source: Karate Combat
Images from Upland's partnership with FIFA. Source: Upland

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