- Visa (NYSE:V) entered the NFT craze by giving a review of the technology that drives NFTs.
- According to Visa, NFTs “emerged as a promising medium for fan engagement.”
- Visa mentioned NFT transactions produced more than $1.5B in the first quarter of 2021.
Visa published a whitepaper assessing the technology behind NFT and how it became a “promising medium for fan engagement”. Visa’s announcement of buying its first NFT—CryptoPunk 7610 was also mentioned alongside the release of the whitepaper.
According to Visa,
When COVID-19 restrictions put a swift and definitive pause on live sports and entertainment, digital technologies led the way in connecting fans worldwide to the brands, teams, and personalities they love. In this context, non-fungible tokens (NFTs) have emerged as a promising medium for fan engagement.
The whitepaper published last August 23 desc...