Breaking News
Investing Pro 0
Free Webinar - The Role of Psychology in Trading - Thursday, December 8, 2022 | 04:00PM EST Enroll Now

Video Game Giants Look To Make Blockchain Games Mainstream

Cryptocurrency Sep 19, 2022 11:00AM ET
Saved. See Saved Items.
This article has already been saved in your Saved Items
© Reuters. Video Game Giants Look To Make Blockchain Games Mainstream
Add to/Remove from Watchlist
Add to Watchlist
Add Position

Position added successfully to:

Please name your holdings portfolio

In a recent interview, Ryo Matsubara, the Representative Director at Oasys opened up about blockchain games and the technology’s steps towards traditional video games.

While sharing his thoughts, Matsubara remarked that industry leaders such as Bandai Namco, Square Enix, and SEGA, among others, were eyeing the blockchain market.

Blockchain Is the “New Model” of Gaming

Speaking at the Tokyo Games Show 2022, Matsubara shared that industry giants like Bandai Namco and SEGA were eyeing the blockchain space. Allegedly, the companies are not interested in simply jumping on the bandwagon, but in actively working to progress the industry with a long-term vision.

"We have a shared vision about blockchain at the executive level. They don't [want to] change that policy. They really understand the future adoption of blockchain. They're not thinking about, you know, just the revenue, they want to create the next future [of gaming],” explained Matsubara. When asked if these companies were looking to integrate blockchain into games, Matsubara affirmed that they were coming up with new games.

The reason for this, according to Matsubara, is that blockchain represents a whole new model of gaming, and needed time to “mature” before devs could entwine it with the existing games industry.

He added, “When the model is fixed, becomes sustainable and successful, then strong [popular] IPs will be added.”

GameStop (NYSE:GME), Ubisoft, and Epic Already in on Blockchain Games

Recently, Blankos Block Party became the first blockchain-based game to make its way to the Epic Games Store, while Gala Game’s GRIT is set to make its debut at a later date. Moreover, Epic Games has consistently voiced its optimism about blockchain games.

Earlier this year, GameStop finally launched its NFT marketplace and independent wallet, while Square Enix and Ubisoft have been making investments into NFTs for some time. Ubisoft even collaborated with The Sandbox for a special Rabbids event.

Matsubara claims that SEGA, Bandai Namco, and other giants are subsequently looking to enter the space and experiment with blockchain.

On the Flipside

  • As Matsubara pointed out, there is still a lot of apprehension and animosity towards NFTs and P2E models amongst the general gaming community.
  • He also noted that, as it stands, blockchain games place too much emphasis on the price of their tokens, rather than the quality of the games themselves. This causes the audience to more focused on “speculation”, than gameplay. Matsubara opined that eventually the consensus will flip, and blockchain games will be hyped, not the tokens.

Why You Should Care

Blockchain is expected to revolutionize traditional gaming, and the transformation has already begun started. Industry giants like Ubisoft, GameStop, SEGA, Square Enix, and others have already taken the leap of faith, and it’s only a matter of time before more companies tinker with the blockchain and make it mainstream.

You may also like:

Crypto Gaming Field Intensifies: GTA and Sims Creators Go Blockchain but Xbox Boss Stays Skeptical

Continue reading on DailyCoin

Video Game Giants Look To Make Blockchain Games Mainstream

Related Articles

Add a Comment

Comment Guidelines

We encourage you to use comments to engage with other users, share your perspective and ask questions of authors and each other. However, in order to maintain the high level of discourse we’ve all come to value and expect, please keep the following criteria in mind:  

  •            Enrich the conversation, don’t trash it.

  •           Stay focused and on track. Only post material that’s relevant to the topic being discussed. 

  •           Be respectful. Even negative opinions can be framed positively and diplomatically. Avoid profanity, slander or personal attacks directed at an author or another user. Racism, sexism and other forms of discrimination will not be tolerated.

  • Use standard writing style. Include punctuation and upper and lower cases. Comments that are written in all caps and contain excessive use of symbols will be removed.
  • NOTE: Spam and/or promotional messages and comments containing links will be removed. Phone numbers, email addresses, links to personal or business websites, Skype/Telegram/WhatsApp etc. addresses (including links to groups) will also be removed; self-promotional material or business-related solicitations or PR (ie, contact me for signals/advice etc.), and/or any other comment that contains personal contact specifcs or advertising will be removed as well. In addition, any of the above-mentioned violations may result in suspension of your account.
  • Doxxing. We do not allow any sharing of private or personal contact or other information about any individual or organization. This will result in immediate suspension of the commentor and his or her account.
  • Don’t monopolize the conversation. We appreciate passion and conviction, but we also strongly believe in giving everyone a chance to air their point of view. Therefore, in addition to civil interaction, we expect commenters to offer their opinions succinctly and thoughtfully, but not so repeatedly that others are annoyed or offended. If we receive complaints about individuals who take over a thread or forum, we reserve the right to ban them from the site, without recourse.
  • Only English comments will be allowed.

Perpetrators of spam or abuse will be deleted from the site and prohibited from future registration at’s discretion.

Write your thoughts here
Are you sure you want to delete this chart?
Post also to:
Replace the attached chart with a new chart ?
Your ability to comment is currently suspended due to negative user reports. Your status will be reviewed by our moderators.
Please wait a minute before you try to comment again.
Thanks for your comment. Please note that all comments are pending until approved by our moderators. It may therefore take some time before it appears on our website.
Are you sure you want to delete this chart?
Replace the attached chart with a new chart ?
Your ability to comment is currently suspended due to negative user reports. Your status will be reviewed by our moderators.
Please wait a minute before you try to comment again.
Add Chart to Comment
Confirm Block

Are you sure you want to block %USER_NAME%?

By doing so, you and %USER_NAME% will not be able to see any of each other's's posts.

%USER_NAME% was successfully added to your Block List

Since you’ve just unblocked this person, you must wait 48 hours before renewing the block.

Report this comment

I feel that this comment is:

Comment flagged

Thank You!

Your report has been sent to our moderators for review
Continue with Google
Sign up with Email