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Upgradable NFTs: How collaborations will leap forward

Published 10/27/2021, 09:45 AM
Updated 10/27/2021, 11:20 AM

Artist collaborations are an undeniable cornerstone of modern pop culture. The confluence of creative minds ultimately captured in a single artwork is something that has perpetually aroused audiences, critics and the creative community.

Take “The Marilyn Diptych,” by American pop art pioneer Andy Warhol. The iconic art piece is based on a publicity photograph of Marilyn Monroe for the 1953 noir thriller Niagara. Regardless of the actress' undeniable appeal, the photo itself didn’t stand out until Warhol put a spin on it, turning it into one of the 20th century’s most admired masterpieces. But is that enough of an argument to justify the fact that the photographer or studio behind the original derived no profits from the painting? After all, it was their photo — not Andy’s. While this is a closed case, there are millions of similar cases out there. And a new generation of nonfungible tokens (NFTs) might be just the solution for which artists have been hoping.

Alexandra Luzan is a Ph.D. student researching the connection between new technologies and art at Ca’ Foscari University in Venice. For about a decade, Alexandra has been organizing tech conferences and other events in Europe dedicated to blockchain technology and artificial intelligence. She is equally interested in the relationship between blockchain tech and art.

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