UK advertiser ASA continues crypto ad banning spree By Cointelegraph

UK advertiser ASA continues crypto ad banning spree

Cryptocurrency Jan 05, 2022 12:00PM ET

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UK advertiser ASA continues crypto ad banning spree

The United Kingdom’s Advertising Standards Authority, or ASA, has approved an official ban on two mobile application advertisements from popular trading platform Crypto.com that promoted the ease of purchasing cryptocurrencies, such as Bitcoin, as well as earning yield rewards on digital assets.

Gaining notoriety within the industry for their strict legislation on the proposed implications of a cryptocurrency advert, the ASA flagged the marketing material for breach of a number of financial watchdog rules, including not effectively stating the risk potential of the investment, abusing consumers' lack of market understanding and not specifying the limitations of purchasing crypto with credit cards.

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