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Solving the ‘Sunrise Issue’ is the key to unlocking crypto mass adoption

Published 04/30/2022, 09:18 AM
Updated 04/30/2022, 11:20 AM
Solving the ‘Sunrise Issue’ is the key to unlocking crypto mass adoption

Solving the ‘Sunrise Issue’ is the key to unlocking crypto mass adoption

We have all been there. You see something, hear something, or feel something, and want to share that feeling or observation with someone else. Do you pick up the phone? Send over a text? Record a voice note?

Humans thrive in our shared experiences: a captivating concert, the winning goal of a sports match, waking up to watch the sunrise. There's something fulfilling about having an experience and being able to share it with someone in real time. And due to technology, we can do that, even if another person, call them our counterpart, is halfway across the world.

Joseph Weinberg was an early investor in Bitcoin in 2010 and director at Coinsetter until its acquisition by Kraken in 2016. He knows his way around the cryptocurrency world. Currently, Weinberg is the co-founder of Shyft Network, the blockchain-based trust network that reclaims trust, credibility and identity. Passionate about advancing the mass adoption of crypto and blockchain, he also serves as an advisor to the OECD and the Financial Stability Board as well as governments and regulatory bodies globally.

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