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Potential US ban is a reminder that influencers should dump TikTok

Published 10/25/2022, 07:48 PM
Updated 10/25/2022, 09:20 PM
Potential US ban is a reminder that influencers should dump TikTok

With a recent proposal by a member of the United States Federal Communications Commission (FCC) to ban TikTok, influencers are scrambling. If the FCC makes good on the ban, TikTok creators could lose their fanbases and revenue streams overnight.

People are often skeptical about Web3, many of them influencers and digital content creators. Notably, many of those most reluctant to embrace Web3 are very successful on Web2. Since they’ve mastered monetization on popular Web2 platforms such as TikTok, Twitch and others, why bother learning the rules of a new game?

Mark Soares is the founder and chief marketing officer of Blokhaus, a marketing and communications agency supporting global activities for the Tezos blockchain ecosystem. He was previously the general manager of marketing and communications at Nikon (OTC:NINOY) Inc., where he oversaw branding, product and content marketing, influencer activities, and more.

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