Please try another search
Web 3.0 is revolutionizing how sports teams and leagues interact with fans. On Monday, the NBA filed five NFT trademarks under ‘The Association.’ It covers a variety of virtual consumer merchandise such as game tickets, game programs, trading cards, collectibles, memorabilia, jerseys, scorecards, video games, audios, autographs, and downloadable multimedia, all authenticated by non-fungible tokens (NFTs).
The NBA also owns two Ethereum Name Services (ENS) domains – nba.eth and the associationnft.eth, both of which belong to the league’s head of digital assets, Adrien O’Keefe.
Currently, the league’s partnerships include a Coinbase (NASDAQ:COIN) sponsorship and cooperation with NFT platform ‘NBA Top Shot’. Launched in October 2020, NBA Top Shot is an NFT marketplace that allows users to buy, sell, and collect influential NBA scoring ‘Moments’.
The NBA has filed a new trademark application for:"THE ASSOCIATION" The filing indicates an intent to offer game tickets, programs, trading cards and fan images as NFTs.#web3 #NBA #NFT #NFTs pic.twitter.com/s3phz7YUEHLebron James Strives for Greatness in the NFT Space— Josh Gerben (@JoshGerben) April 11, 2022
LA Lakers forward Lebron James is one the most famous athletes in the world and is widely condiered to be one of, if not the best basketball player in history. In March, James filed four different trademarks for virtual goods, virtual footwear, and trading cards, indicating his personal interest in NFTs.
A new trademark filed last week indicates that “The King” is looking to grow his brand through NFTs and the metaverse. Attorney Josh Gerber shared that James has filed for the phrase “Strive for Greatness” under three categories:
The first category for the brand includes non-fungible tokens and cryptographic tokens, while the second was clothing and apparel, and the third category includes language about NFTs as well as consulting services in the industry.
The filing reads: “Minting, creation, promotion and distribution of non-fungible tokens and cryptographic tokens,” and “consulting services in the field of minting, creation, promotion, and distribution of non-fungible tokens and cryptographic tokens.”
On the Flipside
Are you sure you want to block %USER_NAME%?
By doing so, you and %USER_NAME% will not be able to see any of each other's Investing.com's posts.
%USER_NAME% was successfully added to your Block List
Since you’ve just unblocked this person, you must wait 48 hours before renewing the block.
I feel that this comment is:
Thank You!
Your report has been sent to our moderators for review
Add a Comment
We encourage you to use comments to engage with other users, share your perspective and ask questions of authors and each other. However, in order to maintain the high level of discourse we’ve all come to value and expect, please keep the following criteria in mind:
Enrich the conversation, don’t trash it.
Stay focused and on track. Only post material that’s relevant to the topic being discussed.
Be respectful. Even negative opinions can be framed positively and diplomatically. Avoid profanity, slander or personal attacks directed at an author or another user. Racism, sexism and other forms of discrimination will not be tolerated.
Perpetrators of spam or abuse will be deleted from the site and prohibited from future registration at Investing.com’s discretion.