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Just buy it: Nike wants to bring sneakerheads into the Metaverse

Published 11/21/2021, 12:21 PM
Updated 11/21/2021, 02:00 PM

Look at your feet. A lot of you (raises hand) are wearing Nikes right now. For the fiscal year ending May 31, 2021, Nike (NYSE:NKE) reported its revenue was up 19% to $44.5 billion for the year. But that’s here. What about in the Metaverse?

For those as of yet unfamiliar with the concept, the easiest — yet very incomplete — way of imagining the Metaverse is imagining yourself existing in a real-life video game. Nike enters and provides very cool meta-stuff.

Aron Solomon is the chief legal analyst for Esquire Digital and has taught entrepreneurship at McGill University and the University of Pennsylvania. Solomon was elected to Fastcase 50, recognizing the top 50 legal innovators in the world. His work has been featured in CBS News, CNBC, USA Today, TechCrunch, The Hill, BuzzFeed, Fortune, VentureBeat, Yahoo! (NASDAQ:AABA), and many other leading publications.

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