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It’s time for Hollywood to move to blockchain. Yes, you read that right

Published 01/24/2021, 09:37 AM
Updated 01/24/2021, 11:20 AM
It’s time for Hollywood to move to blockchain. Yes, you read that right

The greatest empires over the course of history have come and gone — the Romans, Greeks, Babylonians, Mongols, Persians, Egyptians, Ottomans and, most recently, the British. Much in the same way that history has recycled the powers of the world, so do cultural and economic institutions around us fall to the same fate.

Like these empires that governed their corners of the world, Hollywood dominated its own — the film industry. Audiences have enjoyed the fruits of this cultural empire just as they have enjoyed perks produced from other exclusive clubs. It’s time, however, to open Hollywood to these audiences just as an effort is underway to open industries such as traditional finance to the general public. And the same tools that financial liberation fighters have used also apply to film: decentralization and blockchain.

Ian LeWinter is the co-founder and president of Filmio Inc. He has over 30 years of experience in the creative industry and has managed communications in the technology and entertainment verticals. He previously led branding and promotional initiatives for industry heavyweights including Toshiba, Intuit, Tenet Healthcare and Kyocera. As a founder, Ian developed and implemented strategy for ID, which included the identification, engagement and conversion of key influencers for entertainment industry clientele, such as Cox Communications.

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