Going meta: Paris Hilton, Times Square and ETFs By Cointelegraph

Going meta: Paris Hilton, Times Square and ETFs

CryptocurrencyJan 01, 2022 11:20AM ET

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Going meta: Paris Hilton, Times Square and ETFs

Following the announcement that Facebook’s parent company would be rebranding in a shift towards the Metaverse, many projects have started similar initiatives entering the virtual space, from buying property to testing the limits of what this universe has to offer.

Virtual ball drop on NYE

The Ethereum-based virtual reality world Decentraland announced on Wednesday that a New Year’s Eve celebration would be taking place in the Metaverse. Grayscale owner Digital Currency Group has partnered with real estate firm Jamestown to create a virtual One Times Square — the iconic New York City location where a giant ball descends on a flagpole, stopping at midnight to mark the start of the new year. The virtual event starting at 11:00 pm EST will feature a live feed of the real Times Square as well as crypto art galleries, games and virtual gatherings.

Times Square in the Metaverse. Source: Decentraland

Celebrity capitalizes on the space

Exchange-traded funds going meta

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