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Fortune did not, in fact, favor the brave: Matt Damon’s Crypto​.com TV spot turns 1

Published 10/28/2022, 12:00 PM
Updated 10/30/2022, 02:40 PM
Fortune did not, in fact, favor the brave: Matt Damon’s Crypto​.com TV spot turns 1

The crypto industry has had its share of issues with marketing, from projects many authorities labeled scams to high-profile branding with sports franchises, but one ad that has stood out came from crypto exchange Crypto.com featuring Hollywood star Matt Damon.

Many have ridiculed the “fortune favors the brave” ad starring Damon since its release in October 2021, using the TV spot as a creative springboard to criticize the crypto space and celebrities supporting it. The creators of South Park aired two episodes and one two-part special poking fun at crypto users and the Crypto.com ad specifically. Late-night TV hosts including Stephen Colbert also targeted the ad spot with parodies and jokes following the market downturn in May.

Still shot of Matt Damon in the Crypto.com TV spot, since made private on YouTube.

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