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Developing countries love the Metaverse, rich nations not keen: WEF survey

Published 05/25/2022, 10:38 PM
Updated 05/27/2022, 12:40 AM
Developing countries love the Metaverse, rich nations not keen: WEF survey

Developing countries love the Metaverse, rich nations not keen: WEF survey

Excitement for the Metaverse and virtual/augmented reality (VR/AR) is much greater in developing countries than in high-income countries, according to a survey conducted for the World Economic Forum (WEF).

Market research firm Ipsos released the results of the survey on Wednesday, showing the concept is now widely recognized: 52% of more than 21,000 adults surveyed across 29 countries are familiar with the Metaverse and 50% have positive feelings about engaging with it in daily life.

Feelings by country of engaging in a metaverse in daily life, darker areas indicate higher percentage of positive feelings in that region. Source: Ipsos

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