Crypto ad deals for Super Bowl LVII fell apart after FTX collapse: Report By Cointelegraph

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Crypto ad deals for Super Bowl LVII fell apart after FTX collapse: Report

Published Feb 06, 2023 04:52PM ET Updated Feb 06, 2023 10:40PM ET

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Crypto ad deals for Super Bowl LVII fell apart after FTX collapse: Report

Fans watching the Kansas City Chiefs face off against the Philadelphia Eagles in Super Bowl LVII on Feb. 12 will reportedly not see a plethora of ad spots for cryptocurrency companies, as they did in 2022.

According to a Feb. 6 Associated Press report, there had been four potential deals with crypto firms for commercials costing roughly $6 to $7 million in the 2023 Super Bowl, all of which fell apart following the FTX bankruptcy filing in November. Fox Sports executive vice president of ad sales Mark Evans reportedly said there would be “zero representation” from major crypto companies on Feb. 12, when roughly 100 million people could be tuned in to the football game.

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