- South African cricketer AB de Villiers announced his partnership with blockchain gaming company Myria.
- Through this partnership, they will be releasing a new play-and-earn cricket game.
- Both AB de Villiers and Myria team are excited about the launch.
South African cricketer AB de Villiers has announced his partnership with blockchain gaming company Myria to build his mobile-based cricket game. The game is expected to launch in the coming year, with players able to download it for free on the Apple (NASDAQ:AAPL) App Store and Google (NASDAQ:GOOGL) Play Store from Q2 2023.
Myria will be the first celebrity-backed cricket blockchain game that integrates blockchain play-and-earn models and additional features such as NFTs. Also, the AB de Villiers-backed game will be exclusively available to mobile users.
The Myria team claims the game aims to introduce millions of cricket fans to blockchain gaming. The partnership between AB de Villiers and Myria is expected to build a brand and community around the game.
Speaking on the topic, AB de Villiers said:
It’s always been about cricket. It’s always been about entertaining the crowds. I’m constantly looking for ways to change the game and building my blockchain-enabled cricket game on the Myria platform is the next step for me.
Founded in 2021, Myria offers a comprehensive blockchain gaming development platform that aims to bring a range of blockchain games to life. The gaming company develops its own free-to-play AAA titles while providing a full-stack solution for partner studios to build their games in the Myria ecosystem.
“It’s clear that we’ve entered a new era for gaming,” said Brendan Duhamel, Myria’s Head of Blockchain. “Cricket icon and innovator, AB de Villiers, leads the cricket industry to move the enthusiasm people have for cricket into the digital realm. Cricket and crypto share the privilege of gathering communities that are incredibly energized and passionate. AB has placed his trust in Myria’s platform to bring his blockchain-enabled cricket game to life and together we’ll usher in a future of empowered gamers and communities.”
While the game is a play-and-earn model, the team believes this is not the only reason players should look forward to playing the game. The cricket game by Myria and AB de Villiers aims to bring fun to blockchain gaming, where earning is not the main reason to play. The game aims to make players genuinely excited to play and create a culture around the game while doing so.