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Coca-Cola Set to Auction Its NFT Collection for Charity

CryptocurrencyJul 29, 2021 08:00AM ET
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Coca-Cola Set to Auction Its NFT Collection for Charity

  • Coca-Cola (NYSE:KO) joins the NFT ride.
  • The brand will be auctioning its NFT collection on the OpenSea marketplace.
  • Fans can place ETH bids starting from July 30 till August 2, 2021.

Like many global leading brands, Coca-Cola has also gotten on the NFT bandwagon. The soft drink titan shares its plan to release a collection of Non-Fungible Tokens (NFTs). Additionally, it said that proceeds will go to Special Olympics International.

In detail, the brand will release its NFT collection on the OpenSea marketplace during a three-day auction. The bidding will go from July 30, 2021, to August 2, 2021.

In particular, Tafi — the digital designer, will be partnering with Coca-Cola to make its NFT collection. The idea for the NFT designs seems to have come from video-game loot boxes that c...

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Coca-Cola Set to Auction Its NFT Collection for Charity
 

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