Breaking News
Investing Pro 0
🚨 Our Pro Data Reveals the True Winner of Earnings Season Access Data

Apple is Secretly Building its Metaverse, Recent Job Posts Suggest

Cryptocurrency Nov 18, 2022 02:30PM ET
Saved. See Saved Items.
This article has already been saved in your Saved Items
 
© Reuters. Apple is Secretly Building its Metaverse, Recent Job Posts Suggest
 
MSFT
-2.36%
Add to/Remove from Watchlist
Add to Watchlist
Add Position

Position added successfully to:

Please name your holdings portfolio
 
AAPL
+2.44%
Add to/Remove from Watchlist
Add to Watchlist
Add Position

Position added successfully to:

Please name your holdings portfolio
 
NVDA
-2.81%
Add to/Remove from Watchlist
Add to Watchlist
Add Position

Position added successfully to:

Please name your holdings portfolio
 
SONY
-0.71%
Add to/Remove from Watchlist
Add to Watchlist
Add Position

Position added successfully to:

Please name your holdings portfolio
 
META
-1.19%
Add to/Remove from Watchlist
Add to Watchlist
Add Position

Position added successfully to:

Please name your holdings portfolio
 

While most tech companies are currently cutting staff, Apple (NASDAQ:AAPL) is hiring. Specifically, the company is looking for mixed reality engineers. In the past week, the tech giant listed over 30 jobs related to AR/VR.

Apple is searching for software engineers that are “passionate” about augmented reality. The tech giant is also looking for an AR/VR architect working with “machine learning, computer vision, and multimedia processing” technologies.

One job post even mentions the development of a “3D mixed-reality world,” which sounds a lot like the metaverse.

“In this role, you will work closely with other developers and build tools and frameworks to enable connected experiences in a 3D mixed-reality world,” the job post reads. Recent reports suggest that Apple will start mass-producing mixed-reality headsets in March 2023. The headsets will go for between $2,000 and $3,000, powered by a Mac-level M2 chip.

The mixed reality headset will likely be called “Reality Pro” or “Reality One,” according to recent trademark filings. It is not sure yet what Apple might call the VR world itself.

In a recent interview, Apple CEO Tim Cook said that he avoids using the term metaverse. The average person, he explains, probably can’t explain what the metaverse is.

Apple in a “Deep” Competiton With Meta

Meta, formerly Facebook (NASDAQ:META), was the first major company to commit significant resources to the metaverse. The company bought the VR maker Occulus and pledged to invest $10 billion per year in the metaverse.

CEO Mark Zuckerberg recently stated that Meta is in a “very deep, philosophical competition” with Apple over the metaverse.

“We’re approaching this in an open way and trying to build a more open ecosystem. We’re trying to make more stuff interoperable with Android. We’re trying to develop the metaverse in a way where you can bring your virtual goods from one world to another. We created the Metaverse Open Standards Group with a bunch of other folks that you just mentioned, and Apple didn’t join,” Zuckerberg said.

Meta joined Microsoft, Nvidia (NASDAQ:NVDA), Sony (NYSE:SONY), and 33 other major tech companies in an industry group to create the infrastructure for an interoperable metaverse. Apple was notably absent.

Could Apple Beat Meta and Microsoft?

Apple appears to have jumped on the VR trend at the right time, just as its major competitors are struggling.

Meta has lost 75% of its market cap since the name change and the pivot toward the metaverse. Sales of its Oculus headsets are slow. Even worse, Zuckerberg’s metaverse, Horizon Worlds, is subject to intense criticism by both the media and the public.

Microsoft Corp (NASDAQ:MSFT). is another big competitor. Its investment in gaming through the Xbox platform makes its metaverse expansion seem natural. In fact, the company got a head start in the race to the metaverse with its HoloLens headset.

However, Microsoft has since been struggling on that front. The HoloLens team reportedly lost over 100 employees in the last two years.

Building the headset turned out to be much more challenging than Microsoft anticipated. The company has since restructured that team, formerly of over 1,000 employees, and cut its budget.

On the Flipside

  • Apple prefers to keep the development and design of its products secret. That’s why there’s no way to know for sure what they are working on.

Why You Should Care

If Apple succeeds in making an AR/VR headset for the mass market, metaverse projects could get a significant boost.

Read more about why Meta’s metaverse is under fire:

Biggest Failures Of Meta’s Metaverse

Read about Meta’s layoffs and what they mean for crypto:

Meta To Proceed With Mass Layoffs – What It Means For Crypto & Web 3.0

See original on DailyCoin

Apple is Secretly Building its Metaverse, Recent Job Posts Suggest
 

Related Articles

Add a Comment

Comment Guidelines

We encourage you to use comments to engage with other users, share your perspective and ask questions of authors and each other. However, in order to maintain the high level of discourse we’ve all come to value and expect, please keep the following criteria in mind:  

  •            Enrich the conversation, don’t trash it.

  •           Stay focused and on track. Only post material that’s relevant to the topic being discussed. 

  •           Be respectful. Even negative opinions can be framed positively and diplomatically. Avoid profanity, slander or personal attacks directed at an author or another user. Racism, sexism and other forms of discrimination will not be tolerated.

  • Use standard writing style. Include punctuation and upper and lower cases. Comments that are written in all caps and contain excessive use of symbols will be removed.
  • NOTE: Spam and/or promotional messages and comments containing links will be removed. Phone numbers, email addresses, links to personal or business websites, Skype/Telegram/WhatsApp etc. addresses (including links to groups) will also be removed; self-promotional material or business-related solicitations or PR (ie, contact me for signals/advice etc.), and/or any other comment that contains personal contact specifcs or advertising will be removed as well. In addition, any of the above-mentioned violations may result in suspension of your account.
  • Doxxing. We do not allow any sharing of private or personal contact or other information about any individual or organization. This will result in immediate suspension of the commentor and his or her account.
  • Don’t monopolize the conversation. We appreciate passion and conviction, but we also strongly believe in giving everyone a chance to air their point of view. Therefore, in addition to civil interaction, we expect commenters to offer their opinions succinctly and thoughtfully, but not so repeatedly that others are annoyed or offended. If we receive complaints about individuals who take over a thread or forum, we reserve the right to ban them from the site, without recourse.
  • Only English comments will be allowed.
  • Any comment you publish, together with your investing.com profile, will be public on investing.com and may be indexed and available through third party search engines, such as Google.

Perpetrators of spam or abuse will be deleted from the site and prohibited from future registration at Investing.com’s discretion.

Write your thoughts here
 
Are you sure you want to delete this chart?
 
Post
Post also to:
 
Replace the attached chart with a new chart ?
1000
Your ability to comment is currently suspended due to negative user reports. Your status will be reviewed by our moderators.
Please wait a minute before you try to comment again.
Thanks for your comment. Please note that all comments are pending until approved by our moderators. It may therefore take some time before it appears on our website.
 
Are you sure you want to delete this chart?
 
Post
 
Replace the attached chart with a new chart ?
1000
Your ability to comment is currently suspended due to negative user reports. Your status will be reviewed by our moderators.
Please wait a minute before you try to comment again.
Add Chart to Comment
Confirm Block

Are you sure you want to block %USER_NAME%?

By doing so, you and %USER_NAME% will not be able to see any of each other's Investing.com's posts.

%USER_NAME% was successfully added to your Block List

Since you’ve just unblocked this person, you must wait 48 hours before renewing the block.

Report this comment

I feel that this comment is:

Comment flagged

Thank You!

Your report has been sent to our moderators for review
Continue with Google
or
Sign up with Email