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Almost half of crypto owners turn to celebs like Kim Kardashian for advice: Survey

Published 09/23/2021, 12:36 AM
Updated 09/23/2021, 02:20 AM
Almost half of crypto owners turn to celebs like Kim Kardashian for advice: Survey

A new survey has revealed bleak insights into the apparent willingness of retail investors to follow digital asset advice from the social media accounts of celebrities and influencers.

According to a Morning Consultant survey of 2,200 U.S. adults, 45% of crypto-holding respondents indicated they would be likely to seek exposure to a digital asset if it is endorsed by a celebrity, compared to just 20% of participants overall.

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