CAMDEN, N.J. - Subaru of America, Inc. (SOA) has undergone a significant shift in its executive leadership, appointing Yoichi Hori as the new chairman and chief executive officer (CEO), and Brian Moscatelli as vice president of field and distributor operations. These appointments, effective as of April 1, 2025, are part of the automaker’s broader strategic organizational and management changes. The company, with a market capitalization of $13.3 billion and annual revenue of $31.2 billion, continues to maintain a strong market position with an attractive P/E ratio of 5.75 and a dividend yield of 4.38%.
Hori, who has been with Subaru since 1996, brings a wealth of experience to his new role as chairman and CEO. His background includes pivotal positions in product planning, corporate planning, and most recently, as general manager of the CTO Strategy Office at Subaru Corporation (SBR) in Japan, where he focused on future electrification strategy. According to InvestingPro analysis, the company maintains excellent financial health with an overall score of 3.38/5, labeled as "GREAT," suggesting strong fundamentals to support its strategic initiatives.
Moscatelli, a long-standing member of the Subaru team since 1999, will now oversee the national field operations, training, added security, certified pre-owned, and fleet teams. His promotion follows a diverse career within the company, encompassing sales, marketing, retailer development, and field operations.
The reshuffle also sees Tadashi "Tady" Yoshida, the previous chairman and CEO, stepping up to become senior managing executive officer with SBR. Yoshida will lead the newly established Global Sales and Marketing Strategy Office, continuing his involvement with the American market.
Jeff Walters, President and COO of Subaru of America, expressed confidence in the new appointees, emphasizing their dedication to advancing the brand and embodying the company’s commitment to being "More Than a Car Company®."
Subaru, known for its philanthropic efforts and environmental consciousness, operates in alignment with the Subaru Love Promise, which reflects its dedication to community support and respect for all. The company has a strong presence in the United States, with about 640 retailers nationwide and a reputation for manufacturing in zero-landfill plants, including the notable Subaru of Indiana Automotive, Inc.
This strategic realignment of Subaru’s executive team is expected to steer the company through its future endeavors, particularly as it navigates the evolving automotive landscape. The company’s solid financial position is reflected in its strong current ratio of 2.53 and appears undervalued according to InvestingPro Fair Value metrics. Discover more insights and 12+ additional key metrics with an InvestingPro subscription. The information is based on a press release statement from Subaru of America, Inc.
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