GoPro unveils HERO13 Black Ultra Wide Edition

Published 05/20/2025, 09:06 AM
GoPro unveils HERO13 Black Ultra Wide Edition

SAN MATEO, Calif. - GoPro, Inc. (NASDAQ:GPRO), a company renowned for its action cameras with annual revenue of $780.31 million, has released a new HERO13 Black Ultra Wide Edition. The company’s stock has faced challenges, trading near its 52-week low of $0.40, according to InvestingPro data. The camera comes equipped with the Ultra Wide Lens Mod, providing a 177° field of view right out of the box, and includes a standard lens as part of the package. The product is now available globally at a price of $479.99, representing a significant portion of potential revenue for the company, which maintains a healthy gross margin of 33.6%.

The Ultra Wide Lens Mod, when used with the HERO13 Black, offers a field of view 36% wider and 48% taller than the standard lens. It features the company’s acclaimed HyperSmooth stabilization technology, which is touted as unbreakable and functions across all video modes up to 4K60. Additionally, it includes Horizon Lock that keeps footage steady even if the camera rotates 360°.

The camera also introduces a new 1:1 aspect ratio, designed to provide creators the flexibility to crop footage for different formats such as widescreen or vertical videos during post-production. This feature is particularly highlighted by professional mountain biker and YouTuber Sam Pilgrim, who endorses the camera for its immersive point-of-view video capabilities and ease of use for content creation across platforms.

GoPro’s HB-Series Lenses line has also been expanded with the Ultra Wide Lens Mod, which is compatible with HERO13 Black’s Auto Detect feature. The full lineup includes an Anamorphic Lens Mod for cinematic footage, a Macro Lens Mod for close-up shots, and an ND Filter 4-Pack for motion blur effects. These accessories, along with the Ultra Wide Lens Mod, are available individually or as a complete HB-Series Lens Collection for $449.99.

GoPro emphasizes that all new products are available for purchase on their website. The company continues to position itself as a leader in immersive and exciting content capture, as stated in the press release.

This news article is based on a press release statement from GoPro, Inc. InvestingPro analysis suggests the company is currently undervalued, despite facing revenue decline of 20.88% over the last twelve months. For deeper insights into GoPro’s financial health and growth prospects, investors can access the comprehensive Pro Research Report, part of the analysis available for over 1,400 US stocks on InvestingPro.

In other recent news, GoPro Inc. reported first-quarter 2025 revenue of $134 million, reaching the high end of its guidance. The company achieved a 4% year-over-year increase in subscription and service revenue, amounting to $27 million. GoPro also managed to reduce its non-GAAP operating expenses by 26% and cut its adjusted EBITDA loss by nearly half to $16 million. Looking forward, GoPro has provided a revenue guidance of $145 million for the second quarter of 2025. In terms of analyst perspectives, Wedbush Securities recently lowered its price target for GoPro stock to $0.75 from $1.00, maintaining a Neutral rating. The firm anticipates modest earnings per share of $0.05 for the year, contingent on subscription retention and stable unit sales. GoPro’s strategy includes launching new products like the Max Two 360 camera and focusing on cost reduction and supply chain diversification. The company is also working to mitigate tariff impacts by diversifying its production outside of China.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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