Exchange Bank welcomes new board member

Published 03/18/2025, 12:04 PM
Exchange Bank welcomes new board member

SANTA ROSA, Calif. - Exchange Bank has announced the appointment of Barry Friedman, President and CEO of Friedman’s Home Improvement, to its Board of Directors. Friedman represents the third generation of leadership at the family-owned retailer, which has served the North Bay and North Coast since 1946. According to InvestingPro data, Exchange Bank currently maintains a market capitalization of $185.15 million and trades at an attractive P/E ratio of 7.76, suggesting potential value for investors.

Troy Sanderson, President and CEO of Exchange Bank, expressed confidence in Friedman’s alignment with the bank’s mission, citing his commitment to the community and experience in local business. Sanderson anticipates that Friedman’s insights will bolster the bank’s efforts to support local enterprises and community development.

Friedman, who has helmed Friedman’s Home Improvement since 2013, is reputed for promoting growth and community service. His executive roles with the North Bay Leadership Council and Providence Santa Rosa Memorial Hospital, along with his educational background from Lewis & Clark College, equip him with a wealth of experience for his new role at Exchange Bank.

Friedman expressed his honor in joining the bank’s board, emphasizing the shared values between Friedman’s Home Improvement and Exchange Bank in fostering local partnerships and supporting regional prosperity.

The Board of Directors at Exchange Bank plays a pivotal role in guiding the institution’s operations, ensuring its growth, stability, and regulatory compliance. The board is tasked with safeguarding the interests of shareholders, clients, and the community at large, with a focus on integrity and solid financial practices.

Exchange Bank, established in 1890 and headquartered in Sonoma County, boasts assets of $3.30 billion and operates 17 retail branches in Sonoma County, a branch in Roseville, and Trust & Investment Management offices across several locations. The bank has a history of community support and financial leadership, reflected in its numerous accolades from local business journals and readers’ choice awards.

This news is based on a press release statement from Exchange Bank.

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