LONDON - Audioboom Group PLC (AIM: BOOM), a leading global podcast company, has announced the expansion of its UK creator network and the strengthening of its UK sales team with a new senior hire. The company has renewed its partnership with the award-winning comedy podcast "No Such Thing As A Fish" and has formed new content partnerships with Hat Trick Productions and the popular football podcast "Filthy @ Five."
"No Such Thing As A Fish," known for its humorous take on obscure facts, has surpassed half a billion downloads across 550 episodes since its inception in 2014. Audioboom will continue to manage the global distribution and monetization of the podcast through advertising and its ad-tech marketplace, Showcase.
Hat Trick Productions, the creative force behind "Have I Got News For You," will bring its array of podcasts, including "Whistle Through The Shamrocks," "The Real Sex Education," and "In The News This Week," to Audioboom's Creator Network.
Additionally, "Filthy @ Five," a leading football podcast with over five million YouTube views in 2024, will partner with Audioboom to further develop monetization products for video podcasting.
To support its UK business growth, Audioboom has appointed Liv Suco as Senior Account Director. Suco, formerly of Global Media and Entertainment and Sony (NYSE:SONY) Music Entertainment, will focus on developing brand partnerships with major advertising agencies in the UK.
Stuart Last, CEO of Audioboom, expressed confidence in the company's strategic UK market share growth, praising "No Such Thing As A Fish" as a podcasting masterpiece and welcoming the new partnerships. Last also emphasized the importance of Suco's role in the company's future UK success.
Anna Ptaszynski, host of "No Such Thing As A Fish," highlighted Audioboom's critical support in transforming the podcast from a hobby to a sustainable job, while Suco expressed eagerness to create impactful podcast campaigns for clients.
Audioboom, ranked as the fourth largest podcast publisher in the US by Triton Digital, operates a scalable content business with a monetization platform that serves a premium network of top-tier podcasts. The company distributes content globally through various platforms, including Apple (NASDAQ:AAPL) Podcasts, Spotify (NYSE:SPOT), and YouTube.
The information in this article is based on a press release statement from Audioboom Group PLC.
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