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Apple unveils iOS 18 with new customization and intelligence features

EditorLina Guerrero
Published 06/10/2024, 02:54 PM
© Reuters

CUPERTINO - Apple Inc (NASDAQ:AAPL). has introduced iOS 18, a significant update to its mobile operating system, featuring enhanced customization options, a major redesign of the Photos app, and the debut of Apple Intelligence, a personal intelligence system. The update, set to launch this fall, will allow iPhone users to personalize their Home Screen and Lock Screen with greater flexibility and introduce a new way to connect via Messages when Wi-Fi or cellular service is unavailable.

The redesigned Control Center offers quick access to frequently used controls and the ability to add third-party app functions. Users can also rearrange app icons and widgets on the Home Screen and customize the appearance of these elements. The Lock Screen gains the option to switch controls at the bottom, including an Action button for iPhone 15 Pro and iPhone 15 Pro Max users.

Photos will now automatically organize libraries into a single view and offer customizable collections. New text effects in iMessage aim to enhance conversations, and scheduled message sending has been added. Messages via satellite will leverage existing iPhone satellite capabilities, allowing users to communicate over satellite in areas without traditional connectivity.

Mail will introduce categorized inboxes and a digest view for easier email management later this year. Safari is set to receive a new Highlights feature and a redesigned Reader experience, while the Passwords app will provide a centralized location for passwords and security alerts.

Apple Intelligence is designed to offer new ways to interact with devices, including systemwide Writing Tools for text rewriting and proofreading, and Image Playground for creating images in various styles. Siri will also see improvements, becoming more natural and contextually relevant.

Privacy enhancements in iOS 18 include the ability to lock and hide apps, manage contact sharing with apps, and connect third-party accessories without exposing other devices on the network.

Additional features mentioned in the press release include updates to Apple Maps, Game Mode, Apple Pay, and the Health app, among others. The developer beta of iOS 18 is available now, with a public beta to follow next month.

In other recent news, Apple Inc. has been making significant strides in its product offerings and capabilities. The tech giant recently introduced iPadOS 18, featuring new customization options and enhanced intelligence features. The update, expected to roll out in the fall, will be compatible with iPad models equipped with an M-series chip.

On a similar note, Apple also announced the introduction of Apple Intelligence, designed to enhance user privacy in AI applications across its iPhone, iPad, and Mac devices.

Apple has also announced a significant update to its Apple Vision Pro platform, visionOS 2, introducing the ability to convert existing photos into spatial photos. In addition, the company plans to use its own server chips for artificial intelligence (AI) processing, a strategic move that could enhance AI experiences across its devices.

Analysts' feedback on these developments has been mixed. While UBS maintained a neutral rating on Apple's stock due to consumer concerns over GenAI technology, DA Davidson and Citi have maintained neutral and buy ratings respectively, recognizing Apple's potential in the AI landscape and its commitment to user privacy. These are the recent developments in Apple Inc.'s journey.

InvestingPro Insights

As Apple Inc. gears up for the release of iOS 18, investors and tech enthusiasts are closely watching the company's performance metrics. According to real-time data from InvestingPro, Apple boasts a significant market capitalization of $2.97 trillion USD, reflecting its dominant position in the market. The company's P/E ratio stands at 30.22, which, while high, may be justified by Apple's consistent track record of innovation and market leadership.

InvestingPro Tips highlight that Apple has raised its dividend for 12 consecutive years, demonstrating a commitment to returning value to shareholders. This consistency in dividend growth is indicative of Apple's financial health and its ability to generate substantial cash flows; an essential factor considering the continuous investments in research and development required to bring updates like iOS 18 to fruition.

Despite a slight decrease in revenue growth over the last twelve months, with a -0.9% change, Apple's gross profit margin remains strong at 45.59%. This suggests that the company efficiently manages its costs, maintaining profitability even when facing revenue fluctuations.

For those interested in deeper analysis, InvestingPro offers an array of additional tips for Apple, including insights into earnings revisions, debt levels, and valuation multiples. There are currently 17 more InvestingPro Tips available for Apple, which can be accessed by visiting https://www.investing.com/pro/AAPL. These tips could provide valuable context for the company's future performance, especially as it rolls out major software updates like iOS 18.

To gain full access to these insights and more, use coupon code PRONEWS24 to get an additional 10% off a yearly or biyearly Pro and Pro+ subscription at InvestingPro. This offer could be particularly beneficial for those looking to make informed decisions about investing in tech giants like Apple, especially in times of new product releases and updates.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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