Amplitude launches MCP server for AI integration, expands agent beta

SAN FRANCISCO - Digital analytics company Amplitude, Inc. (NASDAQ:AMPL), a $1.31 billion market cap company with impressive 74% gross margins and nearly 10% year-over-year revenue growth, announced Tuesday the public release of its Model Context Protocol (MCP) server, allowing companies to access behavioral data directly within AI environments. According to InvestingPro data, the company maintains a strong financial position with more cash than debt on its balance sheet.

The MCP server enables users to query Amplitude’s behavioral data using natural language in AI tools like Claude and Cursor. Companies can now ask questions about customer retention or sign-up trends and receive answers based on live data without switching between platforms.

Amplitude also expanded its AI Agents beta program to all customers. Initially launched to a limited group in June, the program now offers two AI agents: Dashboard Agent and Session Replay Agent.

The Dashboard Agent automatically analyzes dashboards, summarizes metric changes, detects trends requiring attention, performs root-cause analysis, and pushes insights to communication channels. The Session Replay Agent analyzes user session replays, identifies behavioral patterns and friction points, and provides relevant replay examples.

"Behavioral context is one of the most critical inputs behind every great product and digital experience," said Wade Chambers, Chief Engineering Officer at Amplitude, in a press release statement. "By extending this into MCP-enabled environments like Claude, we’re giving AI direct, governed access to that data."

Zip, an early customer of the MCP technology, reported positive results. "Amplitude’s MCP is a real game-changer," said Moss Pauly, Technical Product Manager, Data & AI at Zip. "It’s opening up access to cross-domain insights that previously only a few specialists could uncover."

The Amplitude MCP server is available immediately to all customers, while the AI Agents open beta is rolling out this week. The company plans to add more capabilities and deeper MCP integration over the coming months. While the stock has shown volatility, posting a 26% gain over the past six months, analysts maintain a positive outlook, with InvestingPro showing expectations for profitability this year despite recent challenges.

Amplitude serves over 4,300 customers including Atlassian, NBCUniversal, and Under Armour. For investors seeking deeper insights into Amplitude’s financial health and growth prospects, InvestingPro offers a comprehensive research report with detailed analysis of the company’s performance metrics and future potential, along with 5 additional exclusive ProTips not mentioned in this article.

In other recent news, Amplitude Inc. reported its second-quarter 2025 earnings, showing a strong revenue increase to $83.3 million, surpassing forecasts. The company’s earnings per share remained steady at $0.01, meeting analyst expectations. Following these results, Needham raised its price target for Amplitude to $18.00, maintaining a Buy rating, citing exceptional sales performance with net new annual recurring revenue up 200% year-over-year. DA Davidson also increased its price target from $15.00 to $16.00, highlighting Amplitude’s sixth consecutive quarter of accelerating growth in current remaining performance obligation and improved customer retention metrics. Additionally, DA Davidson reiterated a Buy rating on Amplitude, emphasizing the company’s strong position in the digital analytics market. These developments reflect Amplitude’s strategic advancements and its potential to capitalize on enterprises’ digital offerings.

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