Truist maintains Hold on Playa stock, price target at $13

Published 02/10/2025, 10:28 AM
Truist maintains Hold on Playa stock, price target at $13

On Monday, Truist Securities maintained a Hold rating on Playa Hotels & Resorts (NASDAQ:PLYA) with a $13.00 price target. This decision came as Hyatt announced its intent to acquire Playa in an all-cash transaction valued at approximately $2.6 billion, or $13.50 per share. Hyatt, which currently owns 9.4% of Playa's outstanding shares, plans to finance the purchase with new debt and to repay over 80% of this debt with proceeds from asset sales.

The acquisition, expected to be completed later in 2025, is subject to approval by Playa shareholders, regulatory bodies, and the satisfaction of other customary closing conditions. Truist Securities has expressed confidence in the likelihood of the transaction's successful closure, noting the improbability of a competing offer. Should such an offer arise, however, Playa retains the right to consider it. For deeper insights into Playa's valuation metrics and financial performance, investors can access comprehensive analysis through InvestingPro's detailed research reports, which cover over 1,400 US equities.

Hyatt's strategy involves fully funding the acquisition through new debt financing. The company expects to substantially reduce the incurred debt, leveraging the sale of assets to cover more than 80% of the amount. This financial maneuvering is indicative of Hyatt's commitment to a sustainable acquisition process.

The transaction is poised to consolidate Hyatt's presence in the hospitality sector, expanding its portfolio with Playa's properties. The deal is carefully structured, with Playa shareholders poised to receive $13.50 for each share they hold, representing a slight premium over Truist's price target for Playa stock.

Investors and market watchers will be monitoring the progress of this acquisition closely, as it progresses towards the anticipated closing later in the year. The successful completion of this deal would mark a significant milestone for Hyatt in its expansion efforts within the resort and hospitality industry.

In other recent news, Playa Hotels & Resorts is in exclusive negotiations with Hyatt Hotels (NYSE:H) Corporation for a potential acquisition. Citi analysts have increased Playa's price target to $13, maintaining a neutral stance on the stock. The suggested acquisition price, between $12.50 and $13.00 per share, could represent a 30-35% premium over the stock's price before the announcement of the negotiations.

In parallel developments, Hyatt has formed a 50/50 joint venture with Grupo Piñero to manage Bahia Principe Hotels & Resorts properties and own the brand, expanding its all-inclusive offerings. The partnership will include 22 resorts and approximately 12,000 rooms from the Bahia Principe brand into Hyatt's Inclusive Collection.

Analysts from Bernstein and Mizuho (NYSE:MFG) Securities have expressed positive outlooks on Hyatt's prospects. Bernstein has maintained an Outperform rating and a price target of $188.00, highlighting Hyatt's strong brand recognition and leadership in revenue per available room (RevPAR) and net unit growth (NUG). Mizuho has raised Hyatt's price target to $207, also sustaining an Outperform rating on the stock, pointing to a potential 9% increase in Net Unit Growth in 2025 and favorable outcomes from upcoming credit card negotiations.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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