Every year, companies pump millions of dollars into pricey PR and marketing campaigns – so it is any wonder that the average American is exposed to over 5,000 advertisements a day? They’re everywhere we turn, though we’re mostly exposed to them when we’re watching TV. After all, a good commercial can turn a small brand to a trillion-dollar business, like Amazon.
Even well-established businesses have to keep themselves relevant by paying through the nose for commercials that go beyond mere moving pictures. The ideal 90-second ad will stay in the brains of viewers for decades, becoming just as iconic as the companies themselves. But perfection certainly doesn’t come cheap! Here’s what companies paid for some of the most memorable commercials ever to air on TV.