Movies can have a long-lasting effect on audiences long after they’ve left the theater, but it goes way beyond a sad scene or a particularly memorable song. While films are designed to be entertaining, they often wind up having a cultural and economic impact that can’t be denied.
Some product placement deals are intended to boost sales of products like Ray-Ban, while other items get a surprising but welcome spike in sales thanks to an accidental feature. Whether it’s a Netflix show like The Queen’s Gambit making chess cool again, or Nike’s decades-long relationship with Back to the Future, movies and TV shows often have far deeper connections to the economic trends than we ever realized.