In 2024, despite the overall resurgence of the restaurant industry since 2020, familiar names like Pizza Hut and Starbucks could be closing down some locations. It’s not a doomsday scenario, but rather a strategic move. Restaurants have generally fared well in the post-pandemic era, adapting to new norms and embracing digital platforms.
However, the closure of underperforming outlets is a reality check for the industry. Even in good times, staying nimble is crucial. So, next time you’re craving that pepperoni pizza or caramel macchiato, you might need to check if your go-to spot is still standing or if it’s time to discover a new neighborhood gem.