Do you ever look at your receipts in horror after a quick trip to the store for milk, only to find you’ve dropped an extra $20 on stuff you never planned to buy? You’re not the only one. It happens to all of us, but it’s not always simple human error. As shoppers, we’re easier to influence than you might think.
From fast food restaurants to sprawling stores like Target and Macy’s, each step we take through the aisles is designed to make us part with our hard earned cash. Read on to discover some of the clever marketing tactics employed by America’s biggest brands.