Celebrities and endorsements go hand in hand, but what happens when famous faces take it one step further and fully invest in a product? Sometimes, they even launch the entire business themselves, pouring in hundreds of thousands of dollars.
Food and drink collabs are often the most obvious way to go, but it’s not an exact science. Not every partnership results in a multi-million-dollar product that ends up in Walmart or a billion-dollar sale. In some cases, it’s a disaster from start to finish, and something celebs would much rather erase from the history books.
No matter how many hit records or trophies these A-listers have under their belt, it doesn’t mean that everything they touch turns to gold. Every single business decision is always a gamble – especially in the wonderful (and uber-competitive) world of snacks.