SpendSmart Networks, Inc., doing business as SMS Masterminds, provides proprietary loyalty systems, and a suite of digital engagement and marketing services to merchants. It delivers and manages loyalty platforms, such as merchant funded rewards, loyalty rewards tablets/kiosks, and proprietary rewards management systems; and mobile marketing technology, including text and email messaging, customer analytics and propensity marketing, patent pending automated engagement engine, and Text2Win sweepstakes features. The company also delivers and manages enterprise level loyalty and mobile marketing consulting comprising monthly hands on reviews by its Certified Masterminds, campaign creation and optimization, and localized support. In addition, it delivers and manages proprietary mobile-responsive Website building platform, which includes software allowing licensees and merchants to create and administer their Websites, audits of existing merchant Websites, and integration of social media streams and consumer reviews into Websites. The company was formerly known as The SpendSmart Payments Company, Inc. and changed its name to SpendSmart Networks, Inc. in June 2014. SpendSmart Networks, Inc. was founded in 2007 and is headquartered in San Luis Obispo, California.