Snap Inc. operates as a technology company in North America, Europe, and internationally. The company offers Snapchat, a visual messaging application with various tabs, such as camera, visual messaging, snap map, stories, and spotlight that enable people to communicate visually through short videos and images. It also provides Snapchat+, a subscription service that provides subscribers access to exclusive, experimental, and pre-release features; Spectacles, an eyewear product; and advertising products, including AR ads and Snap ads comprises a single image or video ads, collection ads, dynamic ads, story ads, commercials, sponsored snaps, and promoted places. The company was formerly known as Snapchat, Inc. and changed its name to Snap Inc. in September 2016. Snap Inc. was founded in 2010 and is headquartered in Santa Monica, California.
Growth Projections | Analysts forecast Snap's 2025 revenue between $5.98B-$6.21B, with price targets ranging from $8 to $17, reflecting varied perspectives on the company's growth trajectory |
Competitive Resilience | Learn about Snap's strategies to maintain market share amidst fierce competition, including potential benefits from a TikTok ban and innovative ad formats like Sponsored Snaps |
Revenue Diversification | Discover how Snap's expanding revenue streams, including the doubling of Snapchat+ subscriptions, are reshaping its financial landscape and reducing reliance on traditional advertising |
AR Innovation Leade | Explore Snap's pioneering efforts in augmented reality, including the 5th generation Spectacles and AI-powered Lens Studio, positioning it at the forefront of visual communication tech |
Metrics to compare | SNAP | Sector Sector - Average of metrics from a broad group of related Technology sector companies | Relationship RelationshipSNAPPeersSector | |
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P/E Ratio | −20.8x | −0.1x | 5.1x | |
PEG Ratio | −0.43 | −0.01 | 0.01 | |
Price / Book | 5.9x | 0.9x | 1.8x | |
Price / LTM Sales | 2.7x | 1.1x | 1.3x | |
Upside (Analyst Target) | 40.5% | 65.6% | 27.5% | |
Fair Value Upside | Unlock | 25.0% | 14.7% | Unlock |